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Discover how Pierre Yovanovitch gave this London townhouse a sophisticated bohemian charm

Discover how Pierre Yovanovitch gave this London townhouse a sophisticated bohemian charm

By ELLE Decoration

When redesigning this turn-of-the-century Arts and Crafts-style townhouse in Chelsea, interior designer Pierre Yovanovitch first took inspiration from the colorful history of this London neighborhood. “The neighborhood’s bohemian roots make it the ideal location for an art- and design-rich home,” he explains.

After an 18-month transformation, which included building a lap pool in the secluded and peaceful back garden, he has created an idyllic inner-city retreat that is perfect for his owners and their two teenage daughters.

Photo credit: Jean-Francois Jaussaud/Lux ProductionsPhoto credit: Jean-Francois Jaussaud/Lux Productions

Photo credit: Jean-Francois Jaussaud/Lux Productions

“The property had recently been renovated by the previous residents, so the challenge was to give it a new, fresh spirit while retaining some of the work they had done,” explains Pierre. To do this, he carefully complemented the existing elements and worked with skilled craftsmen to create bespoke oak panelling and custom mouldings. “I worked with French painter and ceramicist Armelle Benoit to create beautiful bespoke wall features and fireplaces inspired by the vintage features of the architecture,” he adds.

His goal was to honor the past of the 4,300-square-foot, four-story townhouse, but also to highlight the owners’ extensive art collection, which includes works by Toby Ziegler, Camille Henrot, Jules de Balincourt and Liza Lou. These contemporary paintings stand out against the mix of vintage lighting and furniture Pierre assembled. There are Art Deco pieces by designers Paul Frankl and Otto Schultz, as well as mid-century classics and his own modern creations.

Photo credit: Jean-Francois Jaussaud/Lux ProductionsPhoto credit: Jean-Francois Jaussaud/Lux Productions

Photo credit: Jean-Francois Jaussaud/Lux Productions

“The rooms are harmonious in a colorful way, which gives the property a real unity,” he says. “But at the same time, each room has its own character, with unique decorative accents and furnishings.”

There are areas with vibrant patterns and textures, like the raspberry-colored Fortuny wallpaper in the dining room, and unique items from emerging British artisans, like London-based Lola Lely of The New Craftsmen. Her curvy wooden Elephant table with its thick legs gives the breakfast area a cozy feel.

Photo credit: Jean-Francois Jaussaud/Lux ProductionsPhoto credit: Jean-Francois Jaussaud/Lux Productions

Photo credit: Jean-Francois Jaussaud/Lux Productions

“I wanted this house to be cheerful, but also a place where the owners and their guests could take time to admire all the art and design pieces,” adds Pierre. “In many ways it feels like an escape from the busy city. Because a lot of thought has been put into opening the house up to natural light and the surrounding garden, it has developed the feel of a relaxed country residence. Refined yet full of life, just like London.” pierreyovanovitch.com

This article first appeared In ELLE Decoration October 2020

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