Executives plan to involve other organizations and companies in strategic communication efforts
By Jack Reaney CO-EDITOR
Between July 30 and August 7, a new account called “Big Sky Facts” became active on Instagram and Facebook.
The new sites are being launched by Lone Mountain Land Company with support from the Big Sky Chamber of Commerce, and both plan to invite additional businesses and organizations to join the partnership. According to an Aug. 9 press release, the initiative is an early phase of a community strategic communications task force being developed by businesses affiliated with LMLC and the Chamber of Commerce.
“The Big Sky community is made up of remarkable people doing good for their neighbors, and we are excited to have a social media account that highlights those efforts,” Chamber of Commerce CEO Brad Niva said in the press release.
The posts are designed to compile facts and information sources to inform viewers about various topics in Big Sky. Some early posts have described the Big Sky Resort Area District’s fiscal year 2025 commitments, the Yellowstone Club’s snowmaking facility using recycled wastewater, Big Sky’s new wastewater treatment plant, and efforts to educate residents and visitors about wildlife safety, among others.
An introductory post on the site states: “We are a coalition of businesses in Big Sky, Montana, sharing facts about the community where we live, work and recreate. This account provides reliable data and encourages constructive dialogue.”
The press release states that Big Sky Facts aims to clearly communicate positive local programs and initiatives and encourage constructive dialogue to prevent misinformation. Informative posts should encourage community members to contact us directly with questions.
“We are actively involved in local programs and boards and have a strong personal interest in the well-being and future of Big Sky,” said Krista Traxler, senior vice president of marketing at LMLC. “This level of community involvement brings with it a great sense of responsibility and a willingness to communicate directly and find solutions.”
