Photo courtesy of Emma Pravecek, Packers.com
Kwik Trip and the Green Bay Packers announced Monday that they have extended their partnership for several years.
The extension of the long-term partnership – an exact number of years was not disclosed – is underscored by Kwik Trip’s continued sponsorship of the Kwik Trip Gate (pictured), which has welcomed fans to games at Lambeau Field on the northwest side of the stadium since 2018, the Packers said.
The gate is the entrance to the stadium from Titletown, a community development directly west of the stadium that includes a public park with outdoor games, fitness activities, and a winter ice skating rink and tubing hill.
Kwik Trip’s Cafe Karuba coffee remains the “official coffee of the Green Bay Packers, Lambeau Field and Frozen Tundra.” The La Crosse, Wisconsin-based convenience store chain’s coffee and hot chocolate will be served at concession stands at Lambeau Field, on the stadium’s premium levels and at events at Lambeau Field.
- Kwik Trip is No. 11 on CSPs 2024 Top202 Ranking of US convenience store chains by number of stores.
“We are excited to expand our long-standing partnership with Kwik Trip,” said Craig Benzel, vice president of sales and business development for the Packers. “Kwik Trip’s deep Wisconsin roots and commitment to consistently providing excellent service make them a fan favorite. The Packers are proud to partner with them to serve fans, visitors and travelers alike.”
The partnership also allows fans to use the Kwik Rewards app to earn Packers Fan Zone points, which can be redeemed for a chance to win a wide variety of prizes and experiences.
In addition to serving coffee and hot chocolate from Cafe Karuba at Lambeau Field, Kwik Trip will also offer Packers fans the opportunity to win tickets, experiences and prizes throughout the season through the Kwik Rewards app’s Fan Zone, said Mark Meisner, Kwik Trip’s vice president of marketing and advertising.
Fans can earn Packers Fan Zone points by interacting with Kwik Trip in a variety of ways, both in-store and online.
Kwik Trip operates in Wisconsin, Minnesota and Northern Michigan under the name Kwik Trip and in Iowa, Illinois and South Dakota under the name Kwik Star. Kwik Trip was recently named the best gas station brand in the U.S. for the fifth year in a row, according to the 2024 USA Today 10Best Readers’ Choice Awards. The family-owned company has approximately 850 locations and is one of the largest independent c-store chains in the country.
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