Detroit-based fashion marketplace StockX has released a new trend report called “The State of Resale,” which includes new data on how fast-growing challenger brands like Asics are displacing mainstream giants like Nike, Jordan and Supreme.
Based on global sales data for the first seven months of 2024 compared to the same period in 2023, the analysis highlights new metrics and key trends in the broader resale space.
“Changing consumer preferences and purchasing power coupled with dramatic changes in the brand landscape are driving significant market shifts in the marketplace,” said Scott Cutler, CEO of StockX.
Key findings and industry insights from StockX’s expert analysis include:
- The sneaker resale market is not dead: StockX’s data shows a diversified portfolio of brands securing the top spots in year-over-year growth, including Asics (+589 percent), adidas (+88 percent) and Yeezy (+23 percent). The latter shows the complexity of buyer behavior, where virtue falls by the wayside in favor of cultural power. However, the sneaker resale market for the usual mainstream brands on the top charts like Nike and Jordan has slowed, with market share declining by 11 percent and 12 percent, respectively, from 2023 to 2024.
- Sneaker innovation is key: The days of being able to rely on one silhouette are over. The Nike Dunk, for example, used to be the absolute bestseller, but data shows a decline in popularity, with sales down 41 percent year-on-year. Likewise, the average prices of cornerstone silhouettes from brands like Jordan and New Balance have dropped, such as the Jordan 1 (-18 percent) and New Balance 550 (-25 percent). Conversely, Asics, which has reissued its older silhouettes like the Gel-1130 and Gel-Kayano 14, saw a huge growth spurt on StockX (+589 percent).
- Famous athletes for the win: The signature sneaker lines of NBA giants Kobe Bryant, LeBron James and Kevin Durant have been the engine of Nike Performance Basketball, which is up 46 percent year-over-year. The Mamba Mentality starts at the sole, with the Kobe Protro leading the way with a 512 percent increase in trade, followed by Devin Booker’s Book 1 (+14,000 trades this year with a +18 percent markup) and KD (+6,000 trades this year). The WNBA is also heating up, as superstar Sabrina Ionescu’s signature silhouette Sabrina 1 (+3,000 new trades this year) is garnering new attention compared to launch.
- The new face of streetwear: While streetwear giants Supreme (-3 percent) and BAPE (-7 percent) have suffered losses over the past year, Jerry Lorenzo’s Fear of God has seen a surge in popularity (+18 percent) over the same period. The brand’s ESSENTIALS line continues to be a fan favorite, while more and more brands are also being added to the collection. On StockX, the apparel category has grown exponentially, going from offering 117 brands in 2020 to 249 brands available for purchase now.
StockX provides a digital platform that connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanisms. This approach provides access and market transparency based on real-time data, allowing buyers and sellers to determine market value and transact based on it.
The StockX platform features multiple brands from different industries, including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, and Gucci; collectibles from artists such as KAWS and Takashi Murakami; and electronics from Sony, Microsoft, Nvidia, and Apple.
Founded in 2016, StockX employs over 1,000 people in offices and verification centers around the world.
To view the report, visit The State of Resale.
For more information about StockX, visit www.stockx.com.
