John Cena’s promo video for his new film Jackpot! leaves a lot to be desired, with fans calling the video “cheesy.”
2024 was an unforgettable year for the marketing of new films, thanks to films like “Longlegs” and “Alien: Romulus.” Unfortunately, the same cannot be said for “Jackpot!”, the new comedy on Amazon Prime Video starring John Cena and Awkwafina.
The action film was released on the streaming service on August 15, and to promote the release, Cena used Prime Video’s TikTok account to explain the plot entirely in Generation Alpha dialect.
Needless to say, the results were not well received online. In fact, many online made fun of Cena for using terms like “beta,” “drip,” and “sigma.”
Despite a dash of irony and self-awareness in the video, it’s not enough to stop TikTok’s comments section from being flooded with comments like, “John, I don’t know what they’re paying you, but it’s not worth it.”
On X, the reaction is largely the same. One user wrote: “Many are calling it the most desperate attempt to market a film that no one will ever see.”
“I’ve been offline all day and when I saw this pop-up I just wanted to be offline forever,” said another.
Another despondent comment read: “I will never get that one minute and two seconds back.”
“Nothing is too deep for him when promoting a film,” said another, and one comment simply said: “The cheesiest clip I have ever seen.”
Jackpot! is set in an alternate future where California’s Grand Lottery allows people to legally hunt down and kill lottery winners to claim their winnings. Cena plays Noel, a lottery security agent who helps Katie (Awkwafina), a woman who unknowingly wins the lottery and becomes the latest target.
If the misguided use of Gen Alpha jargon didn’t put you off, you can watch Jackpot! now on Amazon Prime Video.
For more, check out the other best new movies on streaming. You can also check out all of the best movies of 2024 so far, and see what’s on the best horror movies list if you want something a little gorier.
