Following a successful test, Icelandic low-cost airline PLAY Airlines has implemented Bluebox’s Blueview digital service platform across its entire fleet of A320neo and A321neo aircraft.
Blueview works with the Bluebox Wow portable wireless networking system, a lightweight, lunchbox-sized device that can be customized to be powered by battery or aircraft and stored in overhead bins. Passengers’ devices can connect to the Bluebox Wow network to access Blueview’s services, such as entertainment. As part of the trial, Blueview was integrated with PLAY’s retail and payment platforms, provided by MOST, to enable digital ordering of catalog items and menu items at the seat.
“This was a great addition to our in-flight service, which was praised by both our passengers and our cabin crew,” said Sonja Arnórsdóttir, CCO of PLAY. “The hard numbers proved the value of Blueview in increasing sales, but there were also other benefits – such as the ability for passengers on our night flights to easily order products when they wanted and the exceptional support from the Bluebox team throughout the trial period – that convinced us that the in-flight sales system is just the beginning of the value we will generate through Blueview on board and an excellent partnership with Bluebox.”
Blueview offers other services that PLAY has integrated into its system, such as a flight tracking map, games and a passenger survey. The technology also includes basic features, including secure payment processing, third-party app integration, content management and analytics.
“The positivity and commitment from PLAY and MOST, which has helped us succeed from the start of the trial, has made this project really exciting for the whole team,” said Kevin Birchmore, VP Global Sales at Bluebox. “During the full launch, we have focused on improving onboard sales and can now explore new ways to expand the potential of Blueview and other services that add value to PLAY and its passengers. Discussions are already underway about additional media and other ancillary services.”
Photo: Bluebox
