IRVING, Texas – The Big 12 Conference has announced the return of its Big 12 Homecoming for a second year, bringing a conference-wide celebration of the Big 12 brand to four of its campuses this fall.
The three-day events will focus on entertainment, campus engagement and community service during football weekends at Utah, Colorado, Arizona State and TCU. The Big 12 will collaborate with brand partners at each Homecoming stop, including Allstate, the College Football Playoff Foundation, Sports Illustrated Swimsuit and WWE.
The festivities kick off Thursday with the Big 12 partnering with the College Football Playoff Foundation’s Extra Yard for Teachers Makeover Project to revitalize STEM departments, libraries or classrooms at a local elementary school with the help of student-athletes, coaches, cheerleaders and Big 12 mascots.
Allstate is the primary sponsor of the Big 12 Homecoming Be You Women’s Empowerment Tour. The series offers college students an interactive experience with engaging panels, activities, entertainment, giveaways and more.
Sports Illustrated Swimsuit is back as a partner of the Be You Tour for another year of successful panels on the topic of wellness and mental health for young women. Each location will also feature the SI Swimsuit x Tarte Glam & Beauty Bar, as well as SI Swimsuit panelists from various markets such as Katie Austin, Lauren Chan, Camille Kostek, Hunter McGrady, Jasmine Sanders and Ellie Thumann. The panels will also include inspiring discussions from some of WWE’s biggest names and rising stars, shedding light on their journey in the ring and performing on a global stage.
Homecoming festivities culminate Saturday with the Big 12 Tailgate sponsored by SeatGeek before kickoff featuring electrifying dance music artist/producer DJ Press Play. Pre-game festivities with supporting partners Old Trapper and Totino’s will include music, giveaways and more.
This year’s Big 12 Homecoming will open in Utah with its game against Baylor on Sept. 7. Colorado will base its stop on the tour around its showdown with Baylor on Sept. 21 before Arizona State hosts Big 12 Homecoming for its game against Kansas on Oct. 5. The final stop on the tour will be the last weekend of October when TCU hosts Texas Tech.
