CBS Sports, CNBC, Gannett, Hearst, NASCAR, New York Post, Paramount, Rotten Tomatoes,
Harbert has a proven track record of identifying and funding industry-leading software companies, including AI-powered customer experience platform Clarabridge (acquired by Qualtrics), location-based intelligence software platform MapAnything (acquired by Salesforce), and field service software platform Payzer (acquired by WEX). Bridge Bank has been helping innovators in the technology sector take industry-leading ideas to the next stage of development for more than 20 years, from startup to IPO and beyond.
With this injection of funds, Admiral can better serve publishers with larger revenue, product and customer experience teams, expand internationally and extend its leadership position in AI-powered marketing automation for media publishers, copyright access control and 1st party data innovation. The funding and strategic resources from Harbert and Bridge Bank will help Admiral increase publishing revenue globally.
Admiral’s Visitor Relationship Management platform builds relationships, revenue and retention for thousands of premium publishers and networks worldwide, including CNBC, Hearst, New York Post, Outstanding, Rotten tomatoes,
- Measure: Sales analysis
- Recovered: Adblock Recovery
- Make: Paid subscriptions, donations, memberships
- Connect: 1st party data collection, segmentation and activation
- Convert: Email acquisition, registration, social growth, mobile downloads and content recommendations
- approval: CMP (GDPR/GPP)
“We are delighted to partner with Admiral to offer them a flexible and tailored venture debt solution,” said Blake ReidSenior Director of Bridge Bank’s Technology Banking Group. “We look forward to supporting Admiral in their mission to provide visitor relationship management tools and expertise to help issuers navigate the evolving digital landscape toward the authenticated web.”
Last week, Admiral announced a partnership with The Trade Desk’s OpenPass. The Trade Desk (NASDAQ: TTD) already has a successful history with Bridge Bank. The bank was instrumental in The Trade Desk’s growth, which ultimately led to its IPO in 2016.
Admiral also completed a strategic move to strengthen its leadership team, adding: Wayne HunterManaging Partner of Harbert Growth Partners and Birchmere Partner Sean Ammiratiformer COO of ReadWriteWeb and Founder/CEO of mSpoke (acquired by LinkedIn), joined the Board of Directors.
“We’ve been following Admiral’s progress for years, and more and more top media brands have adopted their solution,” said Wayne Hunter, Managing Partner of Harbert Growth Partners. “General marketing automation platforms like Hubspot, Salesforce and Adobe Marketing Cloud aren’t designed to help media publishers grow their relationships with first-time visitors, data and revenue, so Admiral’s AI-powered VRM is quickly filling that gap.”
“The core business model of the Internet is shifting from an adtech paradigm to a martech paradigm – the authenticated web – and publishers need help fast,” said Daniel RuaCEO and co-founder of Admiral. “Relationships drive revenue, and publishers that embrace this reality will survive and thrive for decades to come. The key is making the right offer to the right visitor at the right time, and AI-powered VRM makes this possible with no development effort. We couldn’t have asked for a better leading partner than Harbert at this stage of Admiral’s journey. We’re incredibly proud of the team and what we’ve achieved for our clients, but there’s still a lot of work ahead.”
“Admiral anticipated the importance of visitor relationship management earlier than much of the industry,” said Robert BeelerFounder and CEO of Beeler.tech and Head of Ads at Golf.com. “With Google now throwing its full weight behind ‘user choice,’ Admiral’s strength in visitor journeys and first-party data will help more publishers than ever before. I’m excited to see so much money going into such a high-quality team and publisher-first mission.”
To learn more about Admiral Visitor Relationship Management, visit https://getadmiral.com.
About Admiral
Admiral (https://www.getadmiral.com/), the visitor relationship management (VRM) company, helps thousands of digital publishers worldwide grow visitor relationships and revenue. Admiral’s AI-powered SaaS platform solves multiple monetization problems faced by digital publishers with visitor journeys that include: registration barriers, paywalls and paid subscriptions, donation management, advanced adblock analytics and revenue recovery, GDPR/GPP privacy consent, email acquisition, 1P data collection, social growth, and more.
About Harbert Management Corporation and Harbert Growth Partners
Harbert Management Corporation is an alternative asset manager with approx.
Harbert Growth Partners (“HGP”) seeks to generate superior returns for its investors by identifying and investing in promising emerging growth-stage technology companies. The HGP investment team combines extensive investment, advisory and operational experience with capital and network contacts to help great entrepreneurial teams successfully execute on their growth plans. HGP is currently investing out of HGP V. HGP’s previous funds include exits to a notable list of strategic buyers including Amazon, GE, GSK, Medallia, Philips, Qualtrics, Salesforce, Sophos, Target and WEX, among others. For more information, visit: www.harbert.net
About Bridge Bank
Bridge Bank, a division of Western Alliance Bank, Member FDIC, provides relationship banking that puts clients first. Founded in 2001 in Silicon Valley, Bridge Bank offers a full spectrum of customized commercial banking solutions with specialized expertise for life sciences, technology and innovation at every stage of their life cycle, from start-up to IPO and beyond. With offices in the nation’s major technology centers, Bridge Bank provides the reach, resources and market knowledge that make a difference for its clients. Bridge Bank also serves the private equity and venture capital community by providing banking solutions for portfolio companies and funds, as well as banking solutions for small and mid-sized businesses in the Bay Area. Bridge Bank is part of Western Alliance Bancorporation, which has more than
For media inquiries please contact:
Lane Buschel
TrueStoryPR for Admiral
[email protected]
Michael Yeon
Admiral PR
[email protected]
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