SAN FRANCISCO — According to Pinterest users’ trending searches, fall decorating is all about calm, coziness and cheerful colors.
In the Fall 2024 report, “cozy fall vibes” saw a 90% increase on Pinterest, led by searches for cozy sunrooms (up 930%), cozy lighting (up 200%), and cozy reading rooms (up 140%). Also trending in the coziness category are candle bouquets (up 720%), dreamy artwork (up 680%), and floral room aesthetics (up 370%).
Shades of green, blue and purple are all part of the cozy palette, with “green interior design” taking a big leap from May to June this year, increasing 2,670% year-on-year.
Other color-related searches that showed significant growth on Pinterest between June 2023 and June 2024 include “sage and blue color palette” (up 570%), “moody purple bedroom” (up 350%), “dark green bathroom” (up 350%), and “blue and cream bedroom” (up 200%).
Search queries related to Japanese or Zen style also fit the theme of tranquility. “Zen house” leads the way with an increase of 405%, but Japanese vintage art (plus 270%), Japanese futon bedrooms (plus 245%) and Japanese living room design (plus 135%) are also gaining in importance.
According to the Pinterest survey, interest in Japanese culture also carries over into other categories such as food, hobbies and fashion. Searches for deconstructed sushi bowls increased by 370%, as did Japanese books (up 100%), Japanese crochet bags (up 380%), Japanese side bangs (up 1,645%) and Japanese outfits with long skirts (up 85%).
See also:
