LiveRamp, Kinective and TripAdvisor executives say the sky’s the limit when it comes to cleanrooms – Beet.TV

CANNES — The use of clean rooms in commercial media has evolved from conceptual discussions to practical applications over the past 18 months. Panelists noted that the focus has shifted from explaining what clean rooms are to use cases such as measurement, insights and activation. While there are still educational gaps, early adopters are leveraging clean rooms for data collaboration, audience analysis and closed-loop reporting. The proliferation of retail media networks is expected to consolidate around providers of high-quality data.

Board: The sky is the limit: Cleanrooms redefine privacy-friendly collaboration and measurement

• Frederick Stanichev, Vice President of Sales, LiveRamp
• Mike Petrella, General Manager, Strategic Partnerships, Kinective Media at United Airlines
• Christine Maguire, GM, VP, Global Media Business, Tripadvisor
• Moderator: Tameka Kee, CIMM

Global Leadership Summit: Retail & Commerce Media – June 17, 2024