Big Grove Brewery and nonprofit organization Trees Forever are teaming up to bring cheer to Iowa.
The craft brewery has released a new beer called Good Grove, a fruit lager. It is expected to be available at all Big Grove taprooms in Iowa City, Solon, Cedar Rapids and Des Moines by September.
Proceeds from each beer sold will be used to plant over 400 trees nationwide over the next four years to restore tree canopies.
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A blossoming relationship
The partnership began last year when Big Grove planted 87 trees. This year, 83 more have already been planted in the communities of Big Grove locations such as Cedar Rapids, Des Moines and Solon, with a planting planned for the fall in Iowa City.
Founded in Marion in 1989, Trees Forever is helping Big Grove ensure the survival of the newly planted trees. They will use innovative tools such as tree diapers that slowly release water to encourage tree growth.
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Restoring Cedar Rapids’ tree canopy
Both Big Grove and Trees believe in the importance of Good Grove’s conservation efforts, especially in Cedar Rapids, where 65% of the tree canopy was destroyed in the 2020 derecho.
“Cedar Rapids is a city built on community. Anyone who passes by can see people supporting each other and taking pride in their city,” said Hannah Coyle, Cedar Rapids Event Manager at Big Grove Brewery in a press release. “We are committed to being active participants in this community and working every day to make it a better place to live, work and play for everyone. Our city has overcome many challenges, from flooding to derechos, but these initiatives provide a way to restore and rebuild the beautiful landscape we all cherish.”
Promote love of nature
The project is about restoring tree canopies while also creating green spaces that foster a sense of community throughout the state of Iowa.
“Our partnership isn’t just about planting trees. It’s about planting them in places that encourage community and outdoor activities. It’s about planting the right tree in the right place and providing the right care to help it thrive in challenging urban environments,” said Nick McGrath, Trees Forever East Central Iowa Field Coordinator in a press release. “Together, Big Grove and Trees Forever are building stronger, more active and engaged communities – one tree at a time.”
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Jessica Rish is an entertainment, food and business reporter for the Iowa City Press-Citizen. You can reach her at [email protected] or on X, formerly known as Twitter, @rishjessica_
