Airlines are using their menus as a differentiator. Now Alaska Airlines is raising the bar.
The airline will slowly roll out a new first-class menu in collaboration with Brandon Jew, a renowned chef and owner of the Michelin-starred restaurant Mister Jiu’s in San Francisco. The partnership will begin on Wednesday on a flight between San Francisco International Airport (SFO) and John F. Kennedy International Airport (JFK) in New York.
Passengers can pre-order from the special menu, which includes a number of Chef Jew’s signature dishes, including his version of the classic Chinese breakfast porridge congee, perfectly cooked black cod with a side of silken tofu, and tender slow-braised duck served with savory sesame egg noodles.
If the experience of flying first class doesn’t fill you up, the food will.
Each premium dish was prepared by Chef Jew, known for combining local and seasonal San Francisco Bay Area produce with classic Chinese techniques and flavors.
“We are grateful to Chef Jew for his partnership on this exciting initiative and his ongoing commitment to enhancing our guests’ travel experience with outstanding hospitality and world-class cuisine,” said Todd Traynor-Corey, general manager of guest products for Alaska Airlines. “Our relationship with Chef Jew has been ongoing for several years, including working together to give back to the residents of San Francisco’s Chinatown. His commitment to quality, gastronomic craftsmanship and philanthropy aligns perfectly with our values.”
“I am thrilled to partner with Alaska Airlines on their first-class flight menu that connects my hometown of San Francisco to New York, a city I’ve always wanted to live in,” said Chef Jew. “Luxury starts with quality ingredients, which underscores our shared values. At Mister Jiu’s, we are constantly evolving and redefining Chinese American cuisine in the Bay Area while advocating for global recognition of Chinese cuisine – the partnership with Alaska Airlines takes Chinese cuisine to a new level from coast to coast.”
Subscribe to the TravelPulse daily newsletter to receive the latest travel news, updates and offers.
