New furniture collection by John Legend and Rove Concepts

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Luxury lifestyle brand Rove Concepts has just released a new furniture collection in collaboration with singer-songwriter John Legend. The Journeys Collection has rounded edges and is designed to encourage people to slow down and let their minds wander, says Art Lee, CEO and founder of Rove Concepts.

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The Journeys Collection

At Rove Concepts, they are inspired by art, design, culture, fashion and people who empower others and make the world a better place, says Lee. John Legend is one of those people, he says. In addition to his music career, Legend is a successful entrepreneur who is active in many areas.

At Rove Concepts, style is about being authentic and expressing who you are and what you like in a world that is constantly changing around you. Lee says, “In working with John, we approached this collection as if it were a musical composition, with each piece representing or reflecting the fundamental elements of a musical composition. We found that in many ways the worlds of music and design merge and share fundamental elements. For example, harmony and rhythm (repetition in design) are vital in both interior design and musical composition.”

A distinctive colour palette

The Journeys Collection features a distinctive color palette that goes beyond neutrals and aims for warmth and a retro feel, says Lee.

“John has a huge love of vintage, classic and timeless elements. This was a key factor in shaping the direction of our creative campaign. All of our visuals and our hero spot have a strong vintage feel. From filming with a real 35mm film camera to incorporating vintage props such as turntables, vinyl, retro keyboards etc., these supporting motifs evoke the ‘inspiration’ and reflect John’s taste evolution and the way it was shaped.”

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Lee says Legend’s personal aesthetic and life experiences are reflected in this collection, which celebrates the art of living well.

“John also mentioned to us that he looks for an intersection of beauty, art and comfort in interior design. I think we really captured that in the Journeys Collection.”

Why John Legend?

Rove Concepts chose to collaborate with Legend because they appreciated the soulfulness of his work, Lee says.

“We wanted to capture the same depth and warmth that John brings to his music in our designs, making him the perfect partner for this collection.

“In addition, his commitment to quality, inclusivity and creativity reflects our own values. We couldn’t have chosen anyone better than John,” he adds.

How did this collaboration come about?

They met through mutual friends who suggested this collaboration, Lee says. He quickly realized that Legend would be the perfect brand ambassador for Rove Concepts, as his journey through music and culture fits perfectly with their exploration of taste and design.

Has Rove collaborated with other well-known artists, musicians, etc.?

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“While we have not yet officially collaborated with other well-known musicians, we have worked with numerous amazing individuals who excel in their respective fields, including tennis legend Maria Sharapova, who partnered with Rove Concepts to bring her passion for art and architecture to life – her first-ever home design collaboration that celebrates her life as an athlete, designer, art lover and entrepreneur. Maria’s collection remains one of our most successful collaborations and her pieces remain a staple in our catalog today,” says Lee.

What’s next for Rove Concepts?

“This year has been about exploring new ideas, deepening our design expertise and encouraging people to discover their style and taste, especially in their own homes. Because home is a place to be celebrated,” says Lee.

The Journeys Collection is available online and in stores in Vancouver, Toronto, Los Angeles, San Diego and Miami.

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