Following a successful trial of Bluebox’s Blueview digital service platform, PLAY Airlines has now implemented the onboard retail solution across its entire fleet of 10 Airbus A320neo and A321neo aircraft.
The Icelandic low-cost airline has deployed the Blueview solution as a channel to increase revenue, supporting its low-cost flight strategy.
“This was a great addition to our in-flight service, which was praised by both our passengers and our cabin crew,” said Sonja Arnórsdóttir, CCO of PLAY Airlines. “The hard numbers proved the value of Blueview in increasing revenue, but there were also other benefits – such as the ability for passengers on our night flights to easily order products whenever they wanted and the exceptional support of the Bluebox team throughout the trial period – that convinced us that the in-flight sales system is just the beginning of the value we will generate through Blueview on board and an excellent partnership with Bluebox.”
The trial included a successful integration of Blueview with the airline’s retail and payment platforms, provided by retail partner MOST, to enable digital in-seat ordering of items from PLAY’s bistro menu and product catalogue. To enable passengers to wirelessly experience PLAY’s retail offering on Blueview on their own devices, Blueview was deployed on the Bluebox Wow portable wireless networking system. The combined solution met the key objectives of the trial, namely increased revenue and a positive in-flight experience for cabin crew and passengers.
“The positivity and commitment from PLAY and MOST, which has helped us succeed from the start of the trial, has made this project really exciting for the whole team,” said Kevin Birchmore, VP Global Sales at Bluebox. “During the full launch, we have focused on improving onboard sales and can now explore new ways to expand the potential of Blueview and other services that add value to PLAY and its passengers. Discussions are already underway about additional media and other ancillary services.”
