Wembley Stadium has given Taylor Swift a custom-made guitar to commemorate her record-breaking eight concerts at the stadium.
The 34-year-old American singer is the first solo artist to perform at the world-famous stadium eight times in a single tour, in addition to her performances in June and this week’s performances as part of her “The Eras Tour.”
The special gift was presented to the singer’s team ahead of her final show on Tuesday, along with a note from the stadium team and personalised picks. It has since been shipped to Nashville in America as Swift returns home.
Fans from all over the UK and around the world travelled to Wembley for the concerts and numerous colourful outfits were seen at all eight shows.
According to Mayor Sadiq Khan, the eight sold-out shows in June and August are said to have boosted the London economy by more than £300 million.
Wembley Stadium has given Taylor Swift a custom-made guitar in honour of her record-breaking performance
Due to the positive impact of her shows, MPs now also called for Swift to be awarded honorary citizenship of the City of London.
A Wembley spokesman said: “We were delighted to be able to host eight of Taylor Swift’s The Eras Tour shows at Wembley Stadium.”
“The Eras Tour is epic and will be one of the biggest shows ever. The decision to play more shows at Wembley Stadium than any other venue shows how iconic Wembley is.”
“Everyone who saw these shows saw something special, something that will be remembered for a long time. Taylor’s energy and positive attitude were infectious.”
“Their fans brought with them a wave of colour and generosity like never before seen. The whole Wembley team, from security to reception, were happy to look after them.”
“We couldn’t let Taylor leave London without saying a huge thank you and recognizing this incredible achievement for a solo artist.”
During the eight shows, the Swifties danced and sang against the backdrop of Wembley Arch, which changed color throughout the night depending on the “era” and matched the light-up wristbands that were distributed to all fans.
Stewards and BSL interpreters were also on hand to ensure that the superstar’s show was enjoyed by all. A highlight of each show was the entire crowd singing the lyrics to each song in unison.
The 34-year-old American singer is the first solo artist to play the iconic stadium eight times on a single tour, in addition to her shows in June and later this week as part of her The Eras Tour.
The special gift was presented to the singer’s team before her final show on Tuesday, along with a note from the stadium team and personalized guitar picks.
The guitar was now shipped to Nashville in America when Swift returned home
The Wembley team also left the singer a note congratulating her on her performance
All eight performances sold out the entire stadium and hospitality packages sold out faster than any other artist before.
Outside the stadium were two public artworks, including a giant mural on the Spanish Steps, temporarily renamed the “Swiftie Steps” and estimated to have been visited by more than a million people over the summer.
With her eighth concert at Wembley Stadium on Tuesday, the singer completed a record-breaking series of outstanding performances across the Atlantic, once again sending 92,000 fans into ecstasy with her medley of hits.
Taylor’s tour has already been such a success that the term “Swiftonomics” has been coined; it has brought an incredible £1 billion into the British economy.
It is estimated that over a million enthusiastic Swift-goers – and their bank accounts – flocked to major cities to see the “Love Story” singer’s show.
In total, the European leg of Taylor’s tour included over 50 dates in countries such as France, Sweden, Ireland, Germany, Poland, Austria, Spain, Italy, the Netherlands and Switzerland before ending in London on August 20.
As soon as the dates were announced, many European cities saw a sharp increase in demand for hotels and short-term accommodation over the summer.
BBC Scotland also reported that the accommodation shortage was so severe that several homeless people had been sent by taxi to Aberdeen and Glasgow.
An estimated 1.2 million fans spent an average of £848 on tickets, travel, accommodation, outfits and other expenses to see the star on one of her 15 UK tours – more than 12 times the average cost of a night out on the town.
The hit singer concluded a series of outstanding performances on the other side of the Atlantic on Tuesday with a record-breaking concert at the eighth Wembley Stadium, where she once again sent 92,000 fans into ecstasy with her hit medley.
It was recently announced that Taylor Swift has joined the ranks of the world’s billionaires, with her music, live performance and real estate portfolio estimated by Forbes at $1.1 billion (£874 million).
Taylor Swift was recently announced to have joined the ranks of the world’s billionaires, with her music, live performance and real estate portfolio estimated by Forbes to be worth $1.1 billion (£874 million).
On average, those lucky enough to attend Taylor’s shows spent an estimated £206 on a ticket, and for fans (14% of the total population) who dug deeper and bought VIP or premium seats, that amount was over £400.
According to the report, fans spend an average of £121 on accommodation and £111 on travel for the evening.
With 18% likely to purchase a new outfit, the average cost of clothing for a Swiftie concert is £56.
Dr Peter Brooks, chief behavioural scientist at Barclays, said: “Whoever coined the phrase ‘money doesn’t buy happiness’ was clearly not a Swiftie.”
“There is growing evidence that spending on experiences increases happiness and well-being more than purchasing material things, especially when the experience is shared with friends and family.”
“When it comes to cultural icons like Taylor Swift – as we saw with Elvis and Beatlemania in the ’50s and ’60s – followers have such a strong connection to the artist and the rest of the fan base that the desire to spend money becomes even stronger.
“For non-fans, £848 may seem like a huge amount to spend on a concert – but for Eras Tour ticket holders, every pound spent is an investment in the memories they will create.”
While many hotel and restaurant owners have naturally lined their pockets with the profits from Taylor’s concerts, the star also showed her generous side during her time in the UK.
The Edinburgh Food Project said it had learned ahead of her first concert on Friday that she would be “making a donation to support food banks across the city”.
The charity told MailOnline it had agreed not to disclose the exact amount Swift donated, but added that the donation “will make a huge difference to the people we support.”
A food bank in Liverpool even reported that they only found out about their intention to donate when they missed a call from an American number.
The St. Andrew’s Community Network, which serves 11 food banks and eight community food pantries in the city’s north end, returned the call on June 20 and learned that Swift’s team wanted to donate money.
A Cardiff Food Bank also confirmed the artist’s donation on Instagram and Facebook, adding that the development exceeded “their wildest dreams.”
