A celebration of individuality and self-expression, offering the best and latest in beauty
- First Class Beauty 2024’s motto is “Beauty Your Way” and offers customers the opportunity to discover and express their unique beauty through personalized services, expert advice and a huge selection of over 300 luxury brands.
- DFS offers tailored beauty experiences and branded activations, as well as inspirational events and personalization services to help customers create their individual beauty stories.
- Exciting offers such as travel-exclusive sets and special discounts for DFS CIRCLE members are available throughout the entire promotional period from 1 to 31 August.
HONG KONG , 9 August 2024 /PRNewswire/ — DFS, the world’s leading luxury travel company, is proud to present the 10th anniversary edition of its annual First Class Beauty Exhibition under the theme “Beauty Your Way”. By 1 to 31 AugustThis groundbreaking event celebrates the unique beauty of each individual and offers a personalized journey through the world of luxury beauty.
Your journey begins here: Over 300 luxury brands are waiting to be discovered by you
At DFS, we believe that beauty is not the same for everyone. We have curated a diverse portfolio of over 300 renowned global beauty brands under First Class Beauty to ensure that every customer finds the perfect combination of products to achieve their beauty desires. Whether you are a skincare enthusiast, a budding makeup artist or a perfume connoisseur, your ideal beauty journey starts with DFS.
Our extensive brand offering is complemented by our groundbreaking Beauty Collective concept. This innovative space is designed for those who like to stay on top of their game while maintaining their personal style. Beauty Collective showcases the latest trends in lifestyle, skincare, haircare and technology, represented by brands such as Cellscosmet, Malin and Goetz and RéVive. Here you can explore and incorporate new discoveries into your unique beauty routine, further enhancing your individual Beauty Your Way journey.
“We are delighted to present the First Class Beauty exhibition, where our discerning customers can discover the best of the beauty industry,” said Christophe MarquePresident Merchandising, DFS Group. “With a selection of over 300 coveted brands and DFS beauty experts in store to provide tailored beauty advice and product recommendations, we believe this year’s theme of ‘Beauty Your Way’ can inspire and encourage our customers to embrace their individuality and shine with confidence.”
Personalized beauty experiences: From analysis to inspiration
Understanding your individual beauty needs is the first chapter of your beauty story. Our VISIA® Skin Analysis delves deep into the characteristics of your skin, while our professional hair analysis reveals the secrets to your best hair days. We also work with individual brands to offer tailored product recommendations. For trendsetters curious about how to incorporate clean beauty into their routine, our playful Drunk Elephant Smoothie Quiz helps find products that will make your skin glow. For those exploring the world of fragrance, Burberry’s Fragrance Advisory Service will guide you to scents that harmonize with your personal style and preferences. These personalized analyses aren’t just services—they’re the start of your beauty journey.
To further inspire your beauty exploration, we offer immersive experiences that equip you with the skills and insights you need to discover your individual style. Join us for makeup demonstrations that reveal the artistry behind your perfect look. Join us for Charlotte Tilbury’s Pillow Talk Party to find out how to achieve that coveted glow. Attend Estée Lauder’s demo to learn more about the science behind skincare or book a session from Bobbi Brown’s Eyebrow shaping courses will help you perfectly highlight your unique facial features.
Your beauty should be as individual as you are. That’s why we offer personalized experiences that transform your beauty products into one-of-a-kind treasures. Embark on your unique beauty journey with La Mer’s En Route to Renewal pop-up, where you can create a personalized postcard to capture your personal travel stories. Continue your exploration of individuality with Jo Malone Londonwhich has collaborated with a globally loved character: Paddington™ has released a limited edition Orange Marmalade fragrance and offers gifts and personalisation services to create unforgettable moments for every occasion.
Unique experiences from renowned brands such as Clé de Peau, Diptyque, EviDenS de Beauté, La Prairie, L’Occitane, NARS, Shiseido and more are waiting to be discovered in select DFS stores across our global network.
Exclusive offers: Celebrate the start of your unique beauty journey
To celebrate our 10th anniversary and your personalized beauty journey, exclusive, limited-time offers are available. Pamper yourself with travel-exclusive sets from iconic brands, including the legendary Advanced Night Repair (ANR) from Estée Lauder’s Wake Up Beautiful Set, the Re-Nutriv Diamond Set and the renowned Crème de La Mer from the Replenishing Soothing Collection, carefully curated to enhance your personal beauty ritual. These exclusive sets offer a unique opportunity to get to know the most famous products from these luxury brands. DFS CIRCLE members can enjoy additional exclusive offers and free gifts that add an extra level of luxury to your beauty journey.
Celebrate your personal beauty with us. Visit your nearest DFS store or explore www.DFS.com to begin or continue your journey to Beauty Your Way. Let DFS guide you as you discover, define and speak your own beautiful truth.
*Activations, pop-ups, offers, gifts and services may vary by location. Please visit DFS.com for the latest information.
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For further details please contact:
FleishmanHillard Hong Kong | Bryan Leung | +852 6156 9672 | (email protected)
DFS: Your personal travel guide to the world of luxury
The DFS Group is the world’s leading luxury tour operator. Founded in Hong Kong Founded in 1960, DFS Group continues to be a pioneer in global luxury travel retail, offering customers a carefully curated selection of exceptional products from over 750 of the most sought-after brands. Its network consists of over 40 stores in major airports and city centers on 4 continents, as well as partner and resort locations. The group is privately owned and majority owned by the world’s largest luxury conglomerate, Moët. Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Miller. DFS Group employs more than 5,000 people focused on creating inspiring omnichannel retail experiences for its customers. It is headquartered in the Hong Kong Special Administrative Region with offices in Australia, China, France, Indonesia, Italy, JapanMacau Special Administrative Region, New Zealand, Singapore, United Arab Emirates, United States of AmericaAnd Vietnam.
For more information, see www.dfs.com.
Source: DFS
