Accenture Song’s creative agency Droga5 has Mark Green as the new global CEO.
Green is the co-founder and CEO of Australian creative agency The Monkeys and currently heads Accenture Song Australia and New Zealand. He will relocate to New York City and assume the role of global CEO of Droga5 starting in October 2024. Green succeeds Sarah Thompson in the role.
Green will work alongside the recently appointed Global Chief Creative Officer. Pelle Sjonellto oversee all of Droga5’s creative offices around the world, including Dublin, London, New York, São Paulo and Tokyo.
In addition to the new leadership appointments, Droga5 also announced plans for international expansion. The move will see the Monkeys consolidated under the Droga5 umbrella, with the Monkeys’ offices in Auckland, Melbourne and Sydney becoming part of Droga5 from December 1st.
By integrating The Monkeys into Droga5, local clients will gain greater access to the creative power of Droga5 and the technology, design and data capabilities of Accenture Song.
“Droga5’s mission has always been to deliver creativity that is grounded in strategy and purpose and shaped by humanity. We create experiences that deeply touch people and enrich their lives. Mark is a proven leader who embodies these ambitions and will lead Droga5 to the next level of excellence and meaningful impact,” said David DrogaCEO of Accenture Song and founder of Droga5 in a statement.
This announcement follows a strong year of growth and success for Droga5, whose client list includes JPMorgan and Chase, Molson Coors and Tourism Australia.
One of Australia’s most awarded advertising agencies, The Monkeys was acquired by Accenture in 2017. It was also named Australian Agency of the Decade (2010-2020) by B&T. Since becoming part of Accenture Song and under Green’s leadership, it has experienced strong growth through major client wins and global creative recognition. The agency won the Film Grand Prix at Cannes for “Play It Safe,” which celebrates 50 years of the iconic Sydney Opera House, and in 2023 it took home the Titanium Grand Prix for “The First Digital Nations” for the Government of Tuvalu.
“I firmly believe that creativity can impact businesses and people in a big and impactful way. We have proven that our combination of creative clout and technological transformation is a recipe for success in the current market. It is a privilege to take on this role at Droga5 to lead the company into its next chapter and I am especially excited to have the incredibly talented team at The Monkeys on board for this journey,” Green said in a statement.
Green and Sjoenell will be tasked with leading the agency into its next technology-focused chapter while delivering on Accenture Song’s client promise to drive business growth and relevance.
Green’s successor as president of Accenture Song in Australia and New Zealand will be announced later.
