LONDON, 29 August 2024 /PRNewswire/ – Everton Football Club has appointed SmartFrame Technologies as its official photography and image streaming distributor.
The leading UK-based technology provider is redesigning the online standard for digital images, enabling Everton to better showcase high-quality images and bring games, events, moments and memories closer to fans.
Everton uses SmartFrame technology to publish and distribute images online
Under the terms of the new agreement, Everton will retain ownership of its official images and all associated copyright. Alongside the club’s in-house photography team, leading sports agency Action Press International and renowned photographer Bob Martin and his team will distribute the images exclusively online using SmartFrame’s innovative image streaming technology.
Everton will also benefit from additional commercial revenue from SmartFrame’s ad tech solution, which enables occasional advertising and sponsorship placements within images. The revolutionary platform is already used by some of the biggest brands in sport and entertainment, enabling advertisers to reach new global audiences.
All SmartFrame images offer interactive features such as full-screen viewing and hyper-zoom technology as standard, as well as important protection against image theft and misuse and data that informs the club about how audiences interact with Everton content.
“Whether used to inform, entertain or relive magical moments on the pitch, images are an essential part of our online communication,” explains Scott McLeodHead of Engagement and Communications at Everton. “Having greater control and oversight over their use and the ability to offer these official images to publishers means we can reach new audiences around the world while engaging our existing fans in new ways. We are excited to leverage SmartFrame’s technology and explore new commercial opportunities for our archive and future content.”
Robert SewellCEO and co-founder of SmartFrame Technologies, said: “I am delighted that Everton has chosen to adopt our model and join several other prestigious sports brands to transform the way images are published, viewed and monetized online. This agreement is another step forward in our commitment to building an image ecosystem based on ethics and transparency, and this will only get stronger as more organizations like Everton come on board. I am very excited about our journey together.”
You can view Everton’s official photo library here.
About Everton Football Club
Everton is one of the 12 founding members of the Football League and has played more seasons in England’s The club has played more games in the top division than any other club (121) and has been crowned champions nine times.
Founded in 1878 as St. Domingo, the club has also won the FA (Football Association) Cup five times and added the Cup Winners’ Cup to its prestigious collection in 1985.
Throughout its 146-year history, Everton has been known as a family-orientated club built on proud traditions and affectionately known as “The People’s Club”. These traditions have also encouraged innovation and ensured that Everton has remained one of the great pioneering clubs in the history of the game. As the first club to build a purpose-built football stadium, its home ground, Goodison Park, is one of the most revered stadiums in EnglandFrom summer 2025, the club will look to maintain these traditions in a new 52,888-seat stadium at Bramley-Moore Dock, ensuring the club’s roots remain in the north Liverpool for future generations.
As a pioneer, the club is known for many firsts that we take for granted in today’s football. Everton were the first club to have players wear shirts numbered 1 to 11 in a top-flight match, the first club to tour abroad, the first English club to install dugouts and undersoil heating, the first club to take part in a televised match, the first club to introduce a regular matchday programme, the first club to present its players with medals for winning the Football League Championship and the first club to have a player Dixie Deanto break the 60-goal mark in a single league season.
About SmartFrame Technologies
SmartFrame Technologies was founded in 2015 and is a Londonwhose image streaming platform is redefining the standard for online image publishing.
It connects sports brands and other content owners with publishers, advertisers and online audiences, ensuring the highest quality images are delivered with maximum security, clear provenance and detailed analytics.
Additionally, the contextual ad tech component enables brands to reach their audiences with high-impact, contextually targeted in-image advertising and sponsorship placements in a way that takes viewers’ interests into account while adhering to global privacy regulations.
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