Mark Green, co-founder and CEO of Australian creative agency The Monkeys and currently head of Accenture’s song for Australia and New Zealand, will relocate to New York City and assume the role of global CEO of Droga5 starting October 2024. Mark succeeds Sarah Thompson.
Mark, along with recently appointed Global Chief Creative Officer, Pelle Sjoenell, will oversee all of Droga5’s creative offices around the world, including Dublin, London, New York, São Paulo and Tokyo.
As part of this transition, the Monkeys will also be brought together under the Droga5 umbrella. The Monkeys’ offices in Auckland, Melbourne and Sydney will become part of Droga5 from December 1, 2024.
By integrating The Monkeys into the global Droga5 organization, local clients will gain greater access to one of the world’s most influential and recognized creative companies. This integration leverages Accenture Song’s vast engineering, design and data capabilities to help clients grow, innovate and keep pace with the speed of opportunity.
This announcement follows a strong year of growth and success for Droga5, whose client list includes some of the most influential brands from around the world, including JPMorgan and Chase, Molson Coors and Tourism Australia, among others.
Droga5 was founded in 2006 by David Droga. From integrated communications and experience innovation to business design, Droga5 has consistently helped redefine the global marketing and advertising landscape with creativity, ambition and reinvention. The company has been named Agency of the Year more than 25 times and received Agency of the Decade (2010-2020) from both Ad Age and Adweek, among many other accolades.
David, CEO of Accenture Song and founder of Droga5, said: “Droga5’s mission has always been to deliver creativity that is grounded in strategy and purpose and shaped by humanity. We create experiences that deeply touch people and enrich their lives. Mark is a proven leader who embodies these ambitions and will lead Droga5 to the next level of excellence and meaningful impact.”
One of Australia’s most awarded advertising agencies, The Monkeys was acquired by Accenture in 2017. It was also named Australian Agency of the Decade (2010-2020) by B&T. Since becoming part of Accenture Song and under Mark’s leadership, it has experienced strong growth by winning major clients as well as global creative recognition. The agency has won Grand Prix awards at the Cannes Lion Advertising Festival for the past two years in a row. This year it won the Film Grand Prix for ‘Play It Safe’, which celebrates 50 years of the iconic Sydney Opera House, and in 2023 it took home the Titanium Grand Prix for ‘The First Digital Nations’ for the Government of Tuvalu.
Mark, incoming Global CEO of Droga5, said: “I am a firm believer in the power of creativity to impact businesses and people in a big and impactful way. We have proven that our combination of creative firepower and technological transformation is a recipe for success in the current market. It is a privilege to take on this role at Droga5 to lead the company into its next chapter and I am particularly excited to have the incredibly talented team at The Monkeys on board for this journey.
Mark and Pelle will be tasked with leading the agency into its next exciting, technology-focused chapter while delivering on Accenture Song’s client promise to drive business growth and relevance.
Mark’s successor as head of Accenture Song in Australia and New Zealand will be announced in due course.
