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Refy is one of the hottest brands in the beauty world right now and is appreciated for its thoughtful range of products for plumping eyebrows, defining lips and priming skin.
The signature grey packaging reflects the minimalist ethos of its formulas and can be found in many makeup bags, from the iconic eyebrow shape to the viral cream blush.
Founded in 2020 by influencer and entrepreneur Jess Hunt with just a small line of brow products, Refy has maintained a pared-down approach to beauty. Since then, all of the formulas launched focus on helping you streamline your beauty routine and keep maintenance to a minimum. With more than 60 million views on TikTok, Refy’s unique selling point is definitely working.
Refy only offers two special offers a year, and they’re already available at affordable prices ranging from £16-£28. Their summer event has just started with 10 per cent off sitewide, plus you can get a free full-size gift with every purchase.
Whether you’re looking to stock up on eyebrow gel or try out the best-selling lip blush, you’ll find everything we have on offer in the Refy sale here.
Designed to capture, shape, lift and lengthen each lash, Refy’s mascara features a curved applicator for added precision. The formula is said to be transfer-free and also contains nourishing ingredients that strengthen your lashes while you wear it. It comes in a pigmented black shade and provides a high-impact finish without clumping.
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Perhaps the brand’s most viral product, this formula creates the illusion of laminated brows without much effort. A hybrid of wax and gel, the formula holds brows firmly in place all day long while adding definition and curl. The dual-ended applicator lets you comb and shape your brows for a sculpted look. A staple in our own makeup bag, a tube also lasts at least three months. Earning a spot in our roundup of the best brow gels, our tester said, “We love the innovative wand (nothing beats combing and setting brows) and the formula does a great job of keeping brows in place.”
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This blusher comes in seven flattering shades (ranging from pink to cherry red). Refy’s blusher is cream-based and has a highly pigmented formula that’s easy to blend and apply. “Because it’s so soft, it blends seamlessly into the skin with your fingers or a brush, and a little really goes a long way,” our tester said in his review. Each shade is designed to enhance the natural color of your complexion and give you a healthy flush.
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Refy’s iconic Lip Sculpt took the top spot in our test of the best lip liners. Our tester loved the creamy and blendable formula that glides effortlessly over the lips. At the other end, there’s a gel setter that provides a smooth, matte finish. “Not only does this reduce the number of applications, but it locks the color in for a lipstick effect,” our tester said. The pigment is long-lasting and the range of neutral shades creates the illusion of plump, full lips.
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A double-ended brush is a space-saving must-have in any beauty collection. Refy’s version features a small, curved buffing brush that reaches hard-to-reach areas, while a white-tipped bronzing brush helps diffuse product across the face. “This works incredibly well with cream blush, bronzer and highlighter,” our tester said. Plus, we love the sleek, minimalist design that will take pride of place in your makeup bag.
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Refys Lip Blush is a lipstick and balm hybrid and comes in eight shades to give your lips a subtle pop of color. The innovative formula contains balm-like ingredients that hydrate your lips while blurring technology visibly smoothes them. “It’s soft, creamy and has all the best qualities of your favorite lip balm. Plus, it has a chunky, stick-like shape that’s easy to apply,” said our tester.
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The perfect layer for lip liner or lipstick, this high-shine gloss hydrates and gives lips the illusion of fullness. The lightweight formula is easy to apply with the metal applicator and leaves lips feeling cool and refreshed. It gives your pout a glass-like finish and is an essential product to pop in your bag for a daytime touch-up.
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Refy’s eyebrow pencil is highly pigmented and has an ultra-fine tip to define, fill in and shape your brows for fuller arches. The formula mimics hairs and contains synthetic beeswax for a seamless finish. The pencil is available in five shades and the brow brush buffs and blends the product for a natural finish.
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Are you looking for more Refy recommendations? These are the Best products to tryaccording to a beauty author
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