Following the completion of a successful test run, Icelandic airline PLAY Airlines has decided to deploy Blueview’s digital retail services across its entire fleet of Airbus A320neo and A321neo aircraft.
During the trial period, Blueview provided passengers with access to the airline’s product catalogue and bistro menu via the Bluebox Wow portable wireless network system. The trial period was considered successful as it resulted in increased sales and a positive flight experience for cabin crew and passengers.
“The positivity and commitment from PLAY and MOST, which has helped us succeed from the start of the trial, has made this project really exciting for the whole team,” said Kevin Birchmore, VP Global Sales at Bluebox. “During the full launch, we have focused on improving onboard sales and can now explore new ways to expand the potential of Blueview and other services that add value to PLAY and its passengers. Discussions are already underway about additional media and other ancillary services.”
Blueview is now fully implemented and integrates with PLAY’s retail and payment platforms provided by MOST. The airline has also chosen to use Bluebox’s flight tracking map, games and passenger survey features.
“This was a great addition to our in-flight service, which was praised by both our passengers and our cabin crew,” said Sonja Arnórsdóttir, CCO of PLAY. “The hard numbers proved the value of Blueview in increasing sales, but there were also other benefits – such as the ability for passengers on our night flights to easily order products when they wanted and the exceptional support from the Bluebox team throughout the trial period – that convinced us that the in-flight sales system is just the beginning of the value we will generate through Blueview on board and an excellent partnership with Bluebox.”
Bluebox Wow Hardware
The Bluebox Wow hardware is lightweight and fits easily into an overhead bin. Available with battery or aircraft power, it allows passengers to connect their personal electronic devices to the Blueview network.
Pictures: Bluebox
