With the start of the 2024 college football season, which will feature an expanded College Football Playoff, College Football on ESPN’s “The Greatest Story Ever Played” platform will continue with a new campaign titled “There’s Never Been a Season Like This.”
The upcoming season promises to be one of the most entertaining college football stories – and this season serves as a taste of everything that is to come.
ESPN is taking football fans into a new and better era of the greatest story of all time: the era of the expanded playoffs. “There has never been a season like this” is the truth of the moment for college football fans, schools and teams everywhere. And there is no better network than ESPN to take fans into this new era of CFB history.
The campaign perfectly captures the drama and excitement that fans will experience as they watch this year’s historic CFB season.
“‘There has never been a season like this’ couldn’t be truer. The challenge was to create something that would do justice to this generational moment. Something that would capture the next level of hopes and dreams that will emerge as more teams have a chance to win one of the biggest and most iconic championships in sports,” said Scott Hayes, creative director at Arts & Letters Creative Co.
The spot began airing on Monday, August 19, and will run linearly and digitally through mid-October, including on ESPN Broadcasts, ABC, NAT Geo and FX.
“There has never been a season like this before. With the expanded playoffs, we will see more teams and more hope for the fans,” said Curtis Friends, vice president of sports marketing for ESPN. “We had to dig deep to find the right music track that captures the excitement and this new kind of controlled chaos that is college football.”
