According to the Hawaii Tourism Authority’s July 2024 Hawai’i Hotel Performance Report, hotels in Maui County continue to be affected by last year’s wildfires.
The report notes that Maui County hotels generated revenue per available room (RevPAR) of $346, driven by an average daily rate (ADR) that was the highest in the state at $573 and an occupancy rate that was the lowest in the state at 60.5%. Average hotel rates, occupancy and RevPAR were all lower than they were in July 2023, before the fires.
Compared to 2019, the average hotel room rate increased by 32.4%, but decreased by -12.4% from July 2023. The average room rate is quantified in the report as “ADR.” Occupancy decreased by -22.3 percentage points from 2019 and was -6.3 percentage points below 2023. The combination of this occupancy and ADR resulted in a RevPAR in July 2024 that was -3.3% from 2019 and -20.6% from 2023.
The Lahaina/Kā’anapali/Kapalua region had a RevPAR of $270 (-34.0% vs. 2023, -10.3% vs. 2019), an ADR of $466 (-19.8% vs. 2023, +27.4% vs. 2019) and an occupancy of 57.9% (-12.4 percentage points vs. 2023, -24.4 percentage points vs. 2019).
Maui’s luxury resort region of Wailea had a RevPAR of $560 (-2.8% vs. 2023, -12.4% vs. 2019), an ADR of $812 (-9.3% vs. 2023, +16.4% vs. 2019) and an occupancy rate of 69.0% (+4.6 percentage points vs. 2023, -22.7 percentage points vs. 2019).
The Hawai’i Hotel Performance Report is based on data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For July 2024, the survey included 171 properties with 48,181 rooms, or 86.2% of all lodging properties with 20 or more rooms in the Hawaiian Islands, including full-service, limited-service and condominium hotels. Vacation rentals and timeshare properties were not included in this survey.
Across the state of Hawaii, hotels reported slightly higher occupancy but lower average daily rate (ADR) and revenue per available room (RevPAR) in July 2024 compared to July 2023. Compared to July 2019 before the pandemic, statewide ADR and RevPAR were higher in July 2024, but occupancy was lower.
Hotels on Kaua’i led the counties with a RevPAR of $358, ADR of $453, and occupancy of 79.0% in July 2024. Hotels on Hawaii Island reported a RevPAR of $295, ADR of $436, and occupancy of 67.6%. Hotels on O’ahu reported a RevPAR of $274, ADR of $310, and occupancy of 88.3% in July.
Nationwide RevPAR was $301, ADR was $385 and occupancy was 78.4% in July 2024. Compared to July 2019, RevPAR was 16.3% higher, driven by higher ADR (+26.5%) offsetting lower occupancy (-6.9 percentage points).
The full report can be found at hawaiitourismauthority.org.
