Online publishers can now easily activate IlluminateSuite of contextual AI solutions through The Connections Marketplace from Amazon Publisher Services (APS)and provides access to market-leading content classification and monetization tools for publishers in just a few simple steps.
Illuma’s privacy-focused AI technology is used by publishers to analyze real-time contextual performance, curate offers, and optimize campaigns across inventory. Additionally, the AI-powered content categorizer enables highly accurate placements on publisher pages and taxonomic offers for context and brand suitability.
The following Illuma tools are now available through the APS Connections Marketplace:
– Illuma Reacts™. Enables publishers to extend the reach of their campaign based on live content consumption behavior. Use cases include expanding the audience and optimizing the campaign based on advertiser KPIs across all media channels.
– Illuma Precision™. Categorizes content into over 700 highly accurate taxonomies, both IAB and custom, using AI and machine learning for precision and scalability. Detailed contextual analysis also helps develop more accurate brand suitability strategies and supports leading publishers with increased monetization.
– Illuma Smart Deals™. Selects and curates deals based on real-time engagement across thematic inventory and optimizes towards campaign KPIs. Smart Deals learns and adapts on the fly, connecting brands with audiences where they are most engaged.
Illuma is a UK-based AI company whose contextual enterprise solutions are also used by global brands, agencies and online platforms.
Peter Mason, CEO and co-founder of Illuma, said: “Illuma’s AI technology supports publishers by maximizing potential revenue, improving the user experience and ultimately directing funds back into quality journalism. Thanks to Illuma’s integration with APS, publishers can now access these innovative AI tools quickly, seamlessly and without the work of a full integration.”
Connections Marketplace is a services marketplace where APS publishers can easily connect with vendors across key categories who can help them improve their adstack and user experience. With Illuma now live, APS publishers can deploy Illuma’s tools into their APS account in a few simple steps and without any additional development work.
“The launch of Illuma in the Connections Marketplace helps our publisher customers meet the demands of the evolving addressability landscape by streamlining access to their products. We are excited to integrate Illuma into the contextual provider offering in the Connections Marketplace, giving publishers more options to optimize the monetization of their inventory,” said Scott Siegler, Director of Amazon Publisher Services.
