Vogue publisher Condé Nast and OpenAI enter into multi-year partnership – Technology

Condé Nast, the global media giant behind publications such as Vogue, The New Yorker and GQ, has announced a multi-year partnership with OpenAI. This deal will enable OpenAI’s ChatGPT and its search engine SearchGPT to display content from Condé Nast’s leading magazines.

This agreement is part of a broader trend in which technology companies are partnering with media companies to use their content to train AI models. However, some media companies, such as the New York Times and the Chicago Tribune, have bucked this trend and taken legal action to protect their content.

Financial terms of the agreement between Condé Nast and OpenAI were not disclosed. Brad Lightcap, chief operating officer of OpenAI, said: “We are committed to working with Condé Nast and other news publishers to ensure that even as AI plays a larger role in news discovery and delivery, accuracy, integrity and respect for high-quality reporting remain assured.”

Roger Lynch, CEO of Condé Nast, emphasized the importance of the partnership, saying: “Our collaboration with OpenAI helps us offset some of the revenue losses we have faced due to the rise of social media and digital platforms and enables us to continue investing in our journalism and creative efforts.”

OpenAI recently launched its AI-powered search engine SearchGPT and is gathering feedback from news industry partners to improve the platform. Other media companies working with OpenAI include Time Magazine, the Financial Times and the Associated Press.

Analysts see the increasing proliferation of AI-powered search tools as a significant shift in how internet searches will work in the future. While companies like Google continue to dominate the search engine market, others are rapidly adopting AI-powered technologies. These changes have raised concerns among news media companies that rely heavily on search traffic to reach their audiences and generate revenue.

The BBC has also taken steps to protect its content from unauthorized use by AI companies while exploring the potential of generative AI to improve its offering.

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