BEIJING, 19 August 2024 /PRNewswire/ – As POP MART continues its global expansion, the brand is exploring new opportunities for its intellectual property rights in international markets.
This summer, POP MART’s CRYBABY has partnered with the Samsung Galaxy Z Flip6 series to launch the exclusive limited edition “Cry Me a Galaxy” gift box, making its debut in ThailandThis collaboration seamlessly combines technology with pop culture. It represents POP MART’s first successful overseas licensing project and marks a significant milestone in the brand’s global expansion.
POP MART x Samsung Galaxy Z Flip6 “Cry Me a Galaxy” Limited Edition Gift Set
The limited edition gift box comes in a blue space-themed packaging and features the CRYBABY character SAMMY as an astronaut. This unique fusion of technology and pop culture promises fans an extraordinary unboxing experience. To further celebrate this partnership, a CRYBABY-themed train has been introduced. Bangkokwhich attracted numerous fans to get involved and share their experiences. This vibrant event not only cheered Bangkok’s streets, but also deepened POP MART’s connection with its fans and of course increased its presence in Thailand and lays a solid foundation for further growth in the region.
Kevin ZhangHead of International Strategic Partnerships at POP MART, commented: “This collaboration demonstrates the global appeal of POP MART’s IPs. Partnering with a renowned international brand underscores our commitment to expanding our reach and providing unique experiences to fans worldwide. We are excited to strengthen our presence in key markets and continue to build influential global partnerships.”
Building on the success in ThailandPOP MART will continue to drive its global expansion. Through innovative collaborations and new IPs, the brand aims to strengthen its international presence and consolidate its position as a leader in global pop culture..
Explore the limitless possibilities of technology and pop culture with POP MART this summer!
