Nobody had Blake Lively’s very unexpected demise on their 2024 bingo cards, and yet here we are! The talk about Blake Lively’s role in It ends with us, the promotional tour for the film and the subsequent drama with Justin Baldoni all contributed to this. Despite the divided opinions online, the backlash against Lively was particularly fierce.
Her approach to promoting the film, which deals with domestic violence and abuse but was marketed as a light-hearted, steamy and light-hearted romantic comedy, has sparked considerable controversy. This misstep has not only damaged her reputation, but could also jeopardize her future projects and her company’s prospects.
Why are people mad at Blake Lively?
Blake Lively’s attempt to promote the film adaptation of Colleen Hoover’s novel It ends with us, as can be seen all over the internet, has backfired spectacularly. The book on which the film is based deals with heavy topics such as generational trauma and domestic violence, and so Lively, who was both the producer and lead actress in the film, has consistently marketed the film in a somewhat light-hearted way. Remarks such as “grab your friends and carry your flowers” caused considerable resentment among the population and many questioned the sensitivity and appropriateness of their advertising strategy.
Lively’s approach to interviews was quite relaxed and carefree, which frustrated many people, and her calm responses to serious questions (as seen on Jake’s Takes) only increased the criticism.
To add fuel to the fire, she used the promotional tour as a platform to promote her own hair care line, Blake Brown, and her husband’s latest project. Deadpool and Wolverine a silly superhero comedy. This mix of promotional tactics has further turned off many viewers, who feel that Lively’s approach undermines the seriousness of the film’s subject matter.
As the It ends with us Controversy could haunt Blake Lively
It is clear that the public is eager to know the true story behind the production of It ends with us, and this issue isn’t likely to go away anytime soon. The more the controversy develops, the more likely it will become more intense. So far, neither Justin Baldoni, with whom there is apparently a falling out, which is a whole other story, nor Blake Lively have publicly addressed the situation. Even if the media frenzy eventually dies down, the lingering impact on Lively’s future projects could be significant.
When the hype dies down, Blake Lively will inevitably shift her focus to new projects. But the internet never forgets. These critical glances are unlikely to leave her alone, as each new project she undertakes is met with heightened curiosity and skepticism. The continued demand for explanations could cast a long shadow over her career, affecting both the reception of her future endeavors and her overall public image.
Her business ventures, including her beverage brand Betty Buzz and her newly launched hair care brand, may also feel the effects of the controversy. She is now walking a tightrope with a lot at stake and only time will tell how she will get out of this predicament.
“It Ends With Us” is now in theaters.
