Despite the August heatwave, Pinterest reports show that many of us are already thinking about Christmas and starting to plan our celebrations early. Searches for festive occasions have increased dramatically, and the most noticeable unexpected decorating trend, which has recently increased by 6.6x, is “red Christmas trees.”
Although red Christmas trees are undoubtedly an unusual Christmas trend that we haven’t seen before and are certainly not for the faint of heart, it’s actually not surprising.
In the interior design world, 2024 was the year of the unexpected red theory – the decorating trend that suggests a small dose of red in any room can instantly elevate a scheme. Now, that theory is creeping into Christmas decor. A red Christmas tree is definitely unexpected, but will no doubt be a talking point during the holiday season.
Red Christmas trees are perfect for a maximalist Christmas concept. Go with the motto “more is more” and fill your space with bold colors and quirky, modern designs for a cheerful and playful festive atmosphere.
We know red Christmas trees are pretty rare (unless you spray paint them), and let’s face it, they’re not for everyone. So you can embrace the trend and go bold with red Christmas tree decorations. From glass baubles to felt designs to luxe red velvet bows, you can easily and affordably add a touch of red to your space.
According to Pinterest, other searches at Christmas are, not surprisingly, food-related. The number of searches for “Christmas cookies” has increased sixfold, “Christmas cookies” has increased 5.5fold, and “Christmas drinks” has increased threefold.
“It’s never too early to start thinking about Christmas,” says Matt Siberry, Head of Home at Pinterest UK. “It may be August already, but people are heading to Pinterest to start preparing for the holidays. The home is at the heart of the festivities every year, so it’s no surprise that Pinterest users are using the platform to gather inspiration, save and shop for everything from Christmas food and drink to festive decorations.”
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