This is Jane Ormsby.
Vudoo, a specialist in shopping and interactive content technology, has partnered with Scroll Media, a digital advertising network that represents ad sales for more than 40 premium publishers in Australia and New Zealand.
Advertisers using Scroll Media’s digital advertising network, which includes high-impact display, video and gamified ads, gain access to high-intent audiences in key verticals such as gaming, travel, sports, health, technology and automotive.
The collaboration will enable Scroll Media’s publisher partners to integrate Vudoo’s solutions into content and various ad formats, providing clients and advertising partners with tailored branding opportunities.
The partnership will enhance the ability to take actionable creative actions such as completing product purchases, lead generation forms, booking test drives, scheduling consultations, requesting demos and downloading fact sheets.
Jane Ormsby, managing director of Scroll Media, said that as a publisher audience network, the company can now offer its clients not only top-of-funnel awareness and consideration metrics, but also tangible business outcomes such as add-to-cart and payment features.
“What sets Vudoo apart is its unique ability to integrate a storefront directly into in-stream videos and content, resulting in higher click-to-conversion rates and a more seamless customer experience,” she said.
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