Rosario Dawsona prominent SU2C ambassador, is launching this year’s fundraising campaign with American with a powerful new video featuring members of the airline team.
Customers will earn American Airlines AAdvantage® miles for donations to SU2C during the six-week campaign.
FORT WORTH, Texas, 15 August 2024 /PRNewswire/ — American Airlines, in partnership with Stand Up To Cancer® (SU2C), is launching its annual campaign to raise funds for innovative and life-saving cancer research and invites customers to donate. The campaign kicked off with a new, powerful public service announcement featuring an actress, film producer and celebrity SU2C ambassador Rosario Dawson.
REGARD: “Together we go further” PSA with Rosario Dawson for Stand Up To Cancer, American Airlines
From now until 30 SeptemberCustomers receive 25 AAdvantage® bonus miles for every dollar donated by $25 or more to face cancer.
In addition, anyone who uses their AAdvantage® Mastercard® credit card for deposits between $25 And 10,000 US dollars earn 50 AAdvantage® bonus miles per dollar through 30 Septemberor until 3 million US dollars was donated, whichever comes first. To donate, customers can SU2C.org/AA.
“Cancer affects countless lives, including many of our own team members and their loved ones. Our eight-year partnership with Stand Up To Cancer has become an important part of our airline, allowing us to live our purpose of caring for people on their life journey while supporting Stand Up’s important mission to advance life-saving research,” said Ron DeFeoChief Communications and Marketing Officer of American.
Since the merger in 2016, American has acquired more than 20 million US dollars through fundraising for SU2C. In 2019, American debuted a campaign Donors had the opportunity to honor a loved one by having their name placed on an Airbus A321 with a special SU2C livery.
To further highlight the campaign this year and give customers the opportunity to support the campaign’s important cause, American will launch a special limited edition amenity kit in collaboration with sustainable fashion brand Raven + Lily.
The new Flagship® First Class and Flagship® Business Class kits feature SU2C colors of yellow, orange and red, as well as Raven + Lily’s signature zigzag pattern, while the Premium Economy kit features SU2C yellow. The limited-edition kits include new skincare brands and offerings. Customers can scan a QR code inside the kits to easily donate to the campaign. The specialty SU2C kits will begin flying later this year. This kit is American’s second limited-edition amenity kit since the airline launched a new amenity kit program earlier this year.
“Cancer is a terrible thing to face alone, which is why Stand Up To Cancer is proud to partner with American Airlines to highlight the incredible stories of how much it can mean to be there during a cancer journey,” said Robertson, Rusty’s sonCo-founder of SU2C. “We thank Rosario Dawson for lending their voice to this campaign, and to American Airlines and its customers, whose generous donations provide critical resources to the best scientists working tirelessly to advance research and save lives now.”
SU2C brings together the best and brightest minds in the cancer community to rapidly move new therapies from the lab to the patient. By mobilizing the entertainment community, SU2C creates awareness and educates the public about cancer prevention, diagnosis and treatment, and raises funds to support these efforts.
“I am one of the millions of people who have a loved one affected by cancer. This year, 2 million people will be diagnosed – that’s one person every 15 seconds. I hope that people who see this PSA will be encouraged to learn more, join us and take on the challenge,” said Rosario Dawsona SU2C ambassador. “With the help of donors like you, we are making incredible progress. Together, we could see the end of cancer as we know it.”
Learn more about the 2024 fundraising campaign and how you can donate at SU2C.org/AA.
About Stand Up To Cancer
Stand Up To Cancer® (SU2C) raises funds to accelerate research so new therapies can get to patients quickly and save lives now. SU2C is a 501(c)(3) nonprofit organization and was originally founded as a division of the Entertainment Industry Foundation. Founded in 2008 by leaders in the media and entertainment industries, SU2C leverages the resources of these communities to engage the public in support of a new, collaborative model of cancer research, raise awareness of cancer prevention, and highlight progress in the fight against the disease. As of April 2024, more than 3,100 scientists from more than 210 institutions are involved in SU2C-funded research projects.
The scientific partner of SU2C is the American Association for Cancer Research (AACR) and a scientific advisory board led by William G. NelsonMD, Ph.D., conduct rigorous competitive review processes to identify and recommend the best research proposals for funding, oversee grant administration, and provide expert review of research progress.
Current members of the SU2C Founders and Advisors Committee (FAC) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulson, Robertson, Rusty’s son, Sue Schwartz, Pamela Oas WilliamsAnd Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Julian AdamsPh.D., is President and CEO of SU2C.
For more information visit StandUpToCancer.org, Instagram, TikTok, ÞjórsárdenFacebook and YouTube.
About American Airlines Group
We care about people on their life journey®. American Airlines Group Inc. stock trades on the Nasdaq under the ticker symbol AAL and is a component of the S&P 500. For more information on American’s latest developments, visit news.aa.com. @AmericanAir and on Facebook.com/AmericanAirlines.
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SOURCE: Stand Up To Cancer
