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ÉTS, Quebecor Out-of-Home and Les Toits Vertige green Montreal’s bus shelters

ÉTS, Quebecor Out-of-Home and Les Toits Vertige green Montreal’s bus shelters

MONTREAL, 15 August 2024 /CNW/ – As part of its 50th anniversary celebrations, ÉTS is launching a unique initiative that will bring a touch of green and freshness to MontrealAway 15 August 2024The Montreal Public transport users and municipalities can benefit from new green roofs at stops in the Ville Marie And Rosemont-La-Petite-Patrie districts. This two-year pilot project, in partnership with Quebecor Out-of-Home and Les Toits Vertige, not only aims to beautify public spaces, but is also in line with ÉTS’s commitment to extend its urban biodiversity efforts beyond campus and contribute to the city’s actions against climate change.

École de technologie supérieure (ÉTS) (CNW Group/École de Technologie Supérieure)École de technologie supérieure (ÉTS) (CNW Group/École de Technologie Supérieure)

École de technologie supérieure (ÉTS) (CNW Group/École de Technologie Supérieure)

Current research clearly demonstrates the positive impacts of green roofs, particularly in reducing heat islands, managing rainwater and promoting biodiversity. This pilot project will enable ÉTS civil engineering researchers to Danielle Monfet And Jean-Luc Martel to check whether similar effects can be observed on small areas. By equipping two Montreal Overpass shelters at the Robert-Bourassa/Saint Jacques and Sherbrooke East/Pie-IX, they will use sensors to collect robust data and assess the impact of these installations. In addition, green roofs are expected to increase the comfort of users, especially vulnerable people, by reducing the temperature in the concourses. Researchers will also conduct regular tests and compare the results with concourses without green roofs to accurately measure the benefits of these installations.

Quotes

“At ÉTS, we believe that engineering should serve society. Over the past 50 years, we have continuously developed and redefined engineering to meet the needs of society. Projects like this are an example of the commitment of our researchers and show how our expertise can have a concrete, positive impact. With this initiative, we are contributing to urban biodiversity and fighting climate change.”

Kathy BaigCEO of ETS.

“We are proud to work with such a committed university as ÉTS. This pilot project represents a great opportunity to create new urban green spaces in Montreal. At Quebecor Out-of-Home, we are fully aware of the importance of sustainable development and this initiative fits perfectly with our commitment to raising public awareness of current environmental issues. If the results are convincing, we hope to see more green roofs on overland shelters in the future.”

Michel DrouinGeneral Manager, Business Development, Quebecor Out-of-Home.

“As an ÉTS graduate, it was clear to me that Les Toits Vertige should be a key partner in this initiative. Innovation is the driving force behind all our projects to improve the urban landscape.”

Xavier LaplacePresident and founder of Les Toits Vertige.

Benefits and expected impacts

The results of this pilot project will provide concrete data to evaluate the potential benefits of installing green roofs on bus shelters and determine their applicability on a large scale, thus contributing to climate resilience and quality of life in the city.

In addition to improving the daily lives of Montreal residents, green roofs provide a variety of urban and environmental benefits. By absorbing a significant amount of precipitation, they reduce the amount of water entering urban drainage systems, thereby improving stormwater management and preventing flooding. In addition, by regulating the internal temperature of bus shelters, they create a more pleasant environment for users, especially during periods of high heat. By enriching urban biodiversity by providing habitat for various plant and animal species, they also beautify the urban landscape and contribute to our collective well-being.

These effects are just some of the observed benefits of green roofs. Other potential benefits include improved air quality, reduction of urban heat islands and longer roof lifespan. ÉTS and its partners hope that this pilot project will provide valuable data and pave the way for a future expansion of this initiative to potentially equip a larger number of bus shelters across the city with green roofs.

About ÉTS

ÉTS specializes in university education and applied research in the fields of engineering and technology and is the leading faculty of engineering in Quebec (province) and the second largest in CanadaIts cooperative educational model and its 50 scientific clubs and student groups encourage its committed community to be entrepreneurial and innovative, thus exerting a significant impact on the technological development of society. ÉTS maintains unique and privileged relations with the business and industrial sectors. 70% of its research activities are carried out with and for companies in Quebec, Canadaand internationally. The company has established itself as a key player in the innovation cycle, notably through the creation of Centech, which is one of the ten most effective incubators in the world.
https://www.etsmtl.ca/

About Quebecor Out-of-Home

Quebecor Out-of-Home, a division of Quebecor, is a cornerstone of effective outdoor advertising and offers the largest selection of street furniture in Quebec (province)with a network of over 14,000 advertising spaces in the CMAs of Montreal, Quebec and Sherbrooke Markets. With a constantly evolving offering, strategic partnerships in programmatic advertising, unlimited media creativity, great flexibility, convergence strength and the use of cutting-edge technology, Quebecor Out-of-Home stands out for its strong connection with advertisers and consumers. Quebecor Out-of-Home invests in the development of new markets and innovative products and is committed to a sustainable footprint. https://quebecorexpertisemedia.com/en/platforms/out-of-home

About Les Toits Vertige

Founded in 2005 by the visionary Xavier LaplaceLes Toits Vertige is the first company in Quebec (province) specialized in the creation of green roofs. Nineteen years later, the company, which employs over 40 people, has created more than 2 million square meters of green roofs in various urban areas in Quebec (province). Its mission is perfectly aligned with the current challenges of climate change: to improve people’s quality of life while creating cool islands in as many urban spaces as possible. Whether green roofs, roof terraces, green walls, landscaping, urban agriculture projects or, more recently, tailor-made projects for climate-resilient structures, more than 600 customers have placed their trust in Les Toits Vertige since its creation. http://toitsvertige.com/

Transit accommodation in the Ville-Marie district at the Robert-Bourassa/Saint-Jacques intersection. (CNW Group/École de Technologie Supérieure)Transit accommodation in the Ville-Marie district at the Robert-Bourassa/Saint-Jacques intersection. (CNW Group/École de Technologie Supérieure)

Transit accommodation in the Ville-Marie district at the Robert-Bourassa/Saint-Jacques intersection. (CNW Group/École de Technologie Supérieure)

Transit accommodation in the Ville-Marie district at the Robert-Bourassa/Saint-Jacques intersection. (CNW Group/École de Technologie Supérieure)Transit accommodation in the Ville-Marie district at the Robert-Bourassa/Saint-Jacques intersection. (CNW Group/École de Technologie Supérieure)

Transit accommodation in the Ville-Marie district at the Robert-Bourassa/Saint-Jacques intersection. (CNW Group/École de Technologie Supérieure)

Transit accommodation in the Rosemont-La-Petite-Patrie district at the intersection of Sherbrooke Est and Pie-IX. (CNW Group/École de Technologie Supérieure)Transit accommodation in the Rosemont-La-Petite-Patrie district at the intersection of Sherbrooke Est and Pie-IX. (CNW Group/École de Technologie Supérieure)

Transit accommodation in the Rosemont-La-Petite-Patrie district at the intersection of Sherbrooke Est and Pie-IX. (CNW Group/École de Technologie Supérieure)

Plants on the green roof of the transit accommodation. (CNW Group/École de Technologie Supérieure)Plants on the green roof of the transit accommodation. (CNW Group/École de Technologie Supérieure)

Plants on the green roof of the transit accommodation. (CNW Group/École de Technologie Supérieure)

SOURCE École de Technologie Supérieure

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