Digital Sea, a creative agency combining the expertise of FCB and McCann, and Digibank have launched their latest advertising campaign for digibank by DBS titled “Dream Fulfilled: A Gen Z Story”. This campaign showcases the journey of a Gen Z and Millennial person who finally meets their idol after tremendous efforts.
In collaboration with Digital Sea, digibank by DBS has launched “Dream Unlock: From Office Hustle to Kpop Stage Rustle”, which highlights the transformative power of dreams enabled by the digibank Z credit card. This campaign reinforces digibank’s reputation as the best bank in the world and showcases its innovative products and engaging, relatable communication strategies.
“Dream Fulfilled: Gen Z & Millennial Story” is digibank’s second campaign to leverage the latest cutting-edge AI tools. digibank continues to pioneer the banking industry, leveraging AI to develop impactful and resonant communications. The campaign highlights a true story of determination and passion, showing the lengths Gen Z and Millennials will go to meet their idol. It showcases the challenges of getting an expensive concert ticket and navigating the competitive ticket buying process, with the digibank Z credit card emerging as the heroine, reducing stress and making her dream more attainable without compromising cash flow. Combining fun and vibrant AI graphics, the campaign captures the essence of pop culture and the excitement of achieving a dream.
Melfrida Gultom, Head of Consumer Banking Group at Bank DBS Indonesia, said: “Digibank by DBS is celebrated for its innovative digital banking solutions. Our goal is to continually set new standards in the industry in everything we do.”
Risanti Febriana, Executive Director of Marketing and Communications Consumer Banking, Digibank by DBS, said: “With the motto ‘A Different Kind of Bank’, DBS Indonesia positions itself as a bank that is different from traditional banks. We remain focused on providing consumers with a different and better experience in managing their finances and helping them achieve their dreams. We convey this message in a timely and relevant way and ensure that our communications resonate with our audience.”
Bellamia Agustina, GM of Digital Sea, added: “This campaign shows the incredible potential that comes from combining creativity and cutting-edge technology. We are delighted to be working with digibank to tell a story that will resonate with Generation Z and Millennials and showcase digibank’s spirit of innovation.”
