Stéphane Bérubé, President of L’Oréal Canada’s Consumer Products Division, recently joined the Advisory Board of green biotechnology company Aplantex, which focuses on the production of plant-based molecules with antioxidant, anti-inflammatory, antimicrobial and anti-aging properties in cosmetics. In particular, L’Oréal has been working for years to reduce its environmental impact and make a positive contribution to society. This is where the collaboration with Aplantex fits into the broader green equation.
Stéphane Bérubé, President of L’Oréal Canada’s Consumer Products Division, recently joined the Advisory Board of green biotechnology company Aplantex, which focuses on the production of plant-based molecules with antioxidant, anti-inflammatory, antimicrobial and anti-aging properties in cosmetics. In particular, L’Oréal has been working for years to reduce its environmental impact and make a positive contribution to society. This is where the collaboration with Aplantex fits into the broader green equation.
According to Aplantex, Bérubé, with more than 25 years of industry experience, will bring his “flair and clarity” to help Aplantex penetrate the beauty market. According to the company, Bérubé is known for his passion for innovation and technology.
Berubim Background in Beauty
After starting his career in Procter & Gamble’s marketing group, Bérubé joined L’Oréal, where he successively held the positions of Marketing Director and General Manager for the L’Oréal Paris brand in Canada. From 2013 to 2019, he was Chief Marketing Officer for Canada and Western Europe. For the past five years, he has held his current position as President of the Consumer Products Division.
“It is with great pleasure that we welcome a beauty expert, Mr. Stéphane Bérubé, President of the Consumer Products Division of L’Oréal Canada, to our Advisory Board,” said Patrick Charest, CEO of Aplantex.
L’Oréal’s focus on environment and society
Aplantex pointed out that L’Oréal has been working for years to reduce its impact on the environment and make a positive contribution by improving its entire value chain by mitigating the effects of climate change, using water responsibly, protecting biodiversity and conserving resources.
Among other things, the company uses regenerative processes to extract its plant-based ingredients, ideally reducing the need for agricultural land. This is where Aplantex comes in, as it is a green biotech company that supports a circular economy.
Aplantex’s biotech centers emphasize circularity
Aplantex reports that its green biotechnology industrial platform aims to produce the phytochemical ingredients required by the cosmetic, naturopathic, agricultural and pharmaceutical industries in large quantities, on-site, in all seasons and in a controlled environment. antioxidant, anti-inflammatory, antimicrobial and anti-aging ingredients.
According to the company’s website, its vision is to use its proprietary green biotechnology platform with maximum efficiency to offer 90% of the active ingredients of plants – a nod to the importance of Aplantex (Any PLANT EXPRESSION).
“Our proprietary photosynthetic phytoreplicators are the basis of a stable biomass produced in vertical hydroponics using (minimal) water and fed in a cycle by a dosage of nutrient solution,” the company explained. The process uses renewable hydroelectric energy, supposedly produces no waste, and the plants capture and assimilate up to 40% of their dry weight in carbon from atmospheric CO2.2In this way, Aplantex contributes to the circular economy.
The company was honored to be named one of the top 10 Canadian biotechnology companies for 2024 by the editors of Life Sciences Review.
Watch the archived video on the development of natural active ingredients at Sederma (now part of Croda).
