Forest Grove, Ore Mountains. – Old Trapper, a leading brand in the beef jerky industry, announces the extension of its partnership with the Big 12 Conference. This dynamic collaboration will increase Old Trapper’s presence at various Big 12 events, providing a strong on-site and in-arena presence as well as an expanded social media presence.
Under this exciting new agreement, Old Trapper will enjoy significant exposure at Big 12 championship events, including football, basketball and baseball, as well as homecoming events and the highly anticipated Big 12 Pro Day. The partnership also extends to the Big 12’s premier media days for football and basketball, where Old Trapper will have a strong presence, further solidifying its connection with sports enthusiasts and athletes. Old Trapper will be visible at all Big 12 championship events and will expand its engagement through the Big 12’s official social and digital channels.
“We are proud to continue our strong partnership with the Big 12 Conference,” said Robert Leary, Chief Marketing Officer at Old Trapper. “This collaboration allows us to connect with the passionate fans and athletes of the Big 12 in a meaningful way. Our goal is to enhance the fan experience by bringing the great taste and quality of the Old Trapper brand to the forefront of these exciting events.”
The new agreement will increase exposure for the Old Trapper brand through a number of channels, including:
- Visibility on site and in the arena: Enhanced brand presence at Big 12 Championship events, providing fans the opportunity to engage with Old Trapper through product sampling and interactive experiences.
- Expanded social media presence: Increased social media engagement throughout the contract term, leveraging the Big 12’s extensive reach to highlight the Old Trapper brand.
- Event participation: Active participation in Big 12 homecoming events and Pro Day, demonstrating Old Trapper’s commitment to supporting college sports.
- Involvement on Media Day: Through its prominent presence at the football and basketball media days, Old Trapper can establish contacts with the media and athletes and integrate the brand even more firmly into the structure of the Big 12 Conference.
This partnership is a testament to Old Trapper’s commitment to supporting college sports and enhancing the fan experience through premium products and engaging branding activities.
About Old Trapper Smoked Products
Old Trapper Smoked Products has been producing its signature line of authentic hand-crafted beef jerky and meat sticks since 1969 at its headquarters in Forest Grove, Oregon. This 50+ years of experience, complemented by continuous investment in state-of-the-art processes, results in the highest quality products distributed nationwide. Old Trapper is a family-owned and operated company that has been awarded Category Captain by Convenience Store News and offers a complete line of premium, naturally smoked meat snacks using only the finest lean beef strips, the freshest seasonings and real wood-fired smoke. For more information, visit www.OldTrapper.com.
