She is looking for financially strong brand fathers.
Call Her Daddy podcaster Alex Cooper has sent out a request for brands to sponsor an extravagant, multi-day 30th birthday party in the Hamptons hosted by her emerging talent network, Unwell.
We were told that proposals had just gone out and that the event would include a pickleball tournament, a drone show and a wine tasting – all in just two weeks.
Cooper’s 30th birthday is August 21st and events are scheduled for August 23rd and 24th.
Unwell’s production banner launched a year ago and works with TikTok superstars like Alix Earle, Madeline Argy and Harry Jowsey. The brand hosted the “Call Her Daddy” live tour and performed at SXSW, the Kentucky Derby and a Boston Red Sox game.
Slides from the “Dirty 30” bash seen by Page Six announce several events at the Breakers in Montauk, which has been renamed “Cooper’s Motel 30,” including a party and a VIP dinner.
There’s also a suggested guest list — which a source says isn’t confirmed yet, but just includes examples of the types who frequent the Hamptons — including Bravo boss Andy Cohen, designers Tory Burch and Cynthia Rowley, fitness guru Tracy Anderson, and Earle and her boyfriend, NFL star Braxton Berrios.
The materials also name controversial hedge fund billionaire Leon Black and Warner Brothers Discovery CEO David Zaslav.
Another slide touts a “house party to kick off a special weekend of activities,” including “cake decorating,” a drone show, and a “GlamBot” — a camera used to create slow-motion videos at high-profile celebrity events like the Oscars, Grammys, and Golden Globes.
Cooper – who has interviewed Katy Perry, John Mayer, Gwyneth Paltrow and Christina Aguilera – is also planning a full day of health and wellness activities, including yoga, a “beauty bar” and a “wine tasting/smoothie bar.”
Sponsors receive branding opportunities on menus and signs, as well as posts on Unwell’s Instagram feed and other social media advertising. Costs are not listed.
Cooper has already started promoting a “Sunset Rager” party and a “Day of Recovery for the Sick” on the platform’s Instagram page, offering fans the opportunity to register for the coveted invitation.
In 2021, Cooper signed a $60 million deal with Spotify for the podcast “Call Her Daddy.”
She and her husband Matt Kaplan also founded Trending, which also targets a Generation Z audience.
While Unwell has so far focused primarily on podcasts, the company reportedly plans to include reality TV and books as well.
