ATW reveals relationship with football star Jason Witten and a national goal-oriented strategy
Addison, Texas–(Newsfile Corp. – August 12, 2024) – A pioneer in the trailer industry, ATW-T, has announced a significant investment in its renowned brands Big Tex Trailers, PJ Trailers and BWise Trailers. With a tradition of excellence and a commitment to innovation, ATW underlines its commitment to driving dealer support. In partnership with the award-winning Storydriven Business™ and marketing consulting™The Buddy Group, ATW sets new standards in market differentiation.
Big Tex Trailers: With you for the long haul™ – Link for further information
ATW invests in Big Tex Trailers, PJ Trailers and BWise Trailers and launches strategic campaigns to strengthen quality, market differentiation and dealer support
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Big Tex is an iconic name that represents durability and reliability and embodies the spirit of unwavering support. With ATW’s recent investment, the brand is ready to step up its commitment to customers and promises to be there for them for the long haul. Whether it’s hauling equipment, materials or valuable cargo, Big Tex Trailers are a testament to reliability, resilience and determination. In a new move toward consumer-focused marketing strategies, Big Tex Trailers has signed the football legend Jason Witten will be featured in the television and digital content series “The Tales of Toughness” (link to content).
PJ Trailers: What drives you, drives us™ – Link for further information
At PJ Trailers, the focus has always been on understanding customers’ needs and providing them with world-class products. ATW’s investment gives new impetus to this vision, embarking on a journey where customers’ desires drive innovation. The new campaign, “What Drives You, Drives Us,” expresses the brand’s commitment to supporting customers and being the driving force behind their success.
BWise Trailers: Become the Ultimate™ – Link to the brand anthem
BWise Trailers embodies ingenuity and excellence, providing its customers with the ultimate trailer solution. ATW’s investment underscores its commitment to enabling its customers to excel in their endeavors. With the “Become the Ultimate” campaign, BWise Trailers invites its customers to reach new heights of performance and efficiency with its cutting-edge products and unwavering support.
Reasons for the renaming: Improve dealer support and market differentiation
The decision to invest in Big Tex Trailers, PJ Trailers and BWise Trailers is based on ATW’s unwavering commitment to dealer support and market differentiation. By providing these brands with new resources and strategic campaigns, ATW aims to improve the overall customer experience while setting new standards for innovation and reliability in the trailer industry.
About ATW
ATW is a pioneer in the trailer industry and is known for its commitment to excellence, innovation and customer satisfaction. With a diverse portfolio of brands that includes Big Tex, PJ Trailers and BWise Trailers, ATW continues to redefine industry standards and empower its customers to achieve their goals with confidence.
For media inquiries please contact:
Pete Deutschman
CEO, The Buddy Group
Contact information:
Name: Peter R Deutschman
Email: [email protected]
Organization: The Buddy Group
Address: 2940 Randolph, Costa Mesa CA 92626
Phone: 949-468-0042
Website: https://www.atw.com/
Video URL: https://youtu.be/OUZNNihKkPM
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