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Hip-hop star and Beyoncé collaborator Big Freedia enters the cannabis beverage market with the Wobble THC Energy Drink

Hip-hop star and Beyoncé collaborator Big Freedia enters the cannabis beverage market with the Wobble THC Energy Drink

Great Freedia, the undisputed Queen of Bounce, has brought her signature flair to an exciting new realm: the cannabis beverage industry. In collaboration with Halfmoon Canna, Freedia, a New Orleans-based cannabis company, is making waves with the launch of Wobble, sparkling THC energy drink. This unique drink mixes 10 mg of hemp-derived THC and 100 mg of caffeine with a flavorful combination of ripe strawberries and tropical pineapple, offering consumers both a psychoactive experience and an energy boost.

“Get ready to shake, baby,” says Freedia, electrifying the moment with her iconic personality. “My new THC drink will make your taste buds explode!”

The new product addresses two key consumer needs: the growing interest in cannabis products and the ever-growing energy drink market. As cannabis regulations in the U.S. continue to evolve, products like Wobble Sparkling THC Energy Drink offer cannabis companies a new way to diversify their offerings. This collaboration between Crescent Canna and Big Freedia, known for her towering personality and electrifying music, gives this innovation a cultural milestone.

Joe Gerrity, The CEO of Crescent Canna is excited about the partnership. “Working with Big Freedia is a dream come true. There are many energy drinks on the market. But only one has Big Diva Energy.”

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Freedia’s ability to seamlessly blend her brand with that of Crescent Canna has proven to be a natural fit. Through this collaboration, the Wobble drink is not just another product on the shelf, but a representation of Freedia’s energy and the power she brings to everything she does, from working with stars like Beyonce to dominate stages worldwide. Freedia is known for her uncompromising presence in the music world and her foray into the cannabis beverage space is another in her long list of accomplishments and creative expansions.

“Wobble is the perfect drink to get you going on the dance floor,” adds Freedia. “It makes you feel good and keeps the party going.”

This is not Freedia’s first foray into commercial ventures outside of music. Over the years, she has become a recognizable figure, both for her role in the bounce music genre and her television appearances, including her reality show Big Freedia: Queen of Bounce. The launch of Wobble represents another exciting chapter in their story and deepens their influence in the cannabis space.

And while the drink will certainly appeal to their established fan base, it also makes cannabis energy drinks accessible to a wider audience, adding a new dimension to cannabis consumption by infusing the product with Freedia’s signature vitality.

If you would like to try Wobble for yourself, you can order it online through Crescent Canna’s website and through retailers in various states.

This content was created in part using AI tools and reviewed and published by Benzinga editors.

Market news and data provided by Benzinga APIs

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