The commercial begins with Kapoor sitting on a sofa, holding a trophy, and asking Bhatt to congratulate him on his recent win. Alia, visibly unimpressed, responds dryly with “Congratulations,” to which Ranbir comments on the lackluster response. As the scene progresses, several champagne bottles appear behind Bhatt, setting the stage for an unexpected twist.
Kapoor is worried about the chaos that is about to happen and warns that the champagne might stain everything. However, Bhatt reassures him that he has nothing to worry about thanks to FabriCare’s easy-clean technology. The commercial culminates in a carefree champagne shower that soaks Ranbir, the sofas and the curtains, but leaves the fabrics in the house unscathed thanks to FabriCare.
The ad ends with the message that while there can be a lot of drama at home, with FabriCare, beauty is protected without any extra effort.
In a press release, Ajay Arora, Managing Director, D’Decor Home Fabrics, says, “The aim of FabriCare is to provide beautiful and high-performance products to the consumer. Consumers need fabrics that are easy to maintain and always look attractive. In our homes, we want to create different experiences and FabriCare will ensure that we don’t have to treat the fabrics with care. Every single promise we make to the Indian consumer is something we have well-tuned our manufacturing systems and factory to reflect. Ranbir and Alia perfectly embody the dynamic, modern spirit we wanted to highlight. Their contemporary, energetic personalities are a perfect match for the performance and sophistication our fabrics bring to Indian homes.”
Johar adds, “Working on this campaign with FabriCare was an exciting experience. The concept of showing how Bollywood-style high-performance fabrics can handle the drama of everyday life was both challenging and rewarding. Ranbir and Alia brought incredible energy to the project and made it a truly unforgettable collaboration.”
Kapoor says, “Working with FabriCare has been a fantastic experience. The fabrics are not only stylish but also incredibly durable. I think this is a real need of the hour – people want beautiful homes but don’t want to compromise on their lifestyle or experiences. FabriCare helps them a lot with that. I am very excited to be part of the FabriCare journey and look forward to a long association.”
Bhatt shares her experience, “I am delighted to continue my association with FabriCare by D’Decor for the second year. This new campaign highlights the brand’s commitment to quality and innovation and showcases how these home textiles tackle life’s surprises with ease. It has been a wonderful experience to be part of the FabriCare family.”
The campaign will be rolled out across multiple platforms, including television, digital media and social channels.
“As Creative Director of FabriCare, I am excited about our latest campaign, which underscores our commitment to innovation. Our focus is on developing fabrics that combine superior durability and versatility with modern aesthetics. Our new campaign reflects our commitment to developing solutions that enable our customers to live better by offering products that are both beautiful and high-performance,” said Simone Arora, Creative Director of D’Decor Home Fabrics.
Nikita Desai, Vice President of Strategy, Brand and Business Excellence at D’Decor Home Fabrics, adds, “Over the past year, FabriCare has achieved tremendous success, helping our customers create beautiful and high-performing home spaces. At FabriCare, we continuously innovate to stay one step ahead and ensure our fabrics offer unmatched durability and versatility. This new campaign takes the next level of how our products combine elegance with functionality and help our customers create beautiful, unbridled experiences at home by looking at everyday situations in the lives of our star couples in a fun, energetic yet relatable way.”
Mayur Varma, Chief Creative Officer at 82.5 Communications, says, “Sofas and curtains at home are prone to unexpected stains – coffee, gravy or curries. And at Ranbir and Alia’s home, the unexpected reaches dramatic proportions. This is where Easy Clean by FabriCare comes in and ensures immaculate cleanliness. See the high-performance fabrics in action in our exciting commercial.”
Bhatt has been associated with D’Decor since at least 2023. She has appeared in some campaigns along with actor Shah Rukh Khan. The brand has also collaborated with Khan and interior designer and Bollywood producer Gauri Khan, developing several advertising campaigns.
Bhatt has been associated with D’Decor since at least 2023. In her role as brand ambassador, she has worked on several campaigns, often alongside Bollywood superstar Shah Rukh Khan.
This collaboration with Khan is part of a wider partnership that also includes well-known personalities such as interior designer and Bollywood producer Gauri Khan. Together, they have collaborated on a number of advertising campaigns showcasing D’Decor’s home décor products, combining celebrity appeal with sophisticated design to reach a wide audience.
