Michelin-starred chef Brandon Jew will prepare a feast for Alaska Airlines first class passengers when a new menu is introduced on flights between San Francisco International Airport (SFO) and John F. Kennedy International Airport (JFK) in New York.
Starting August 14, 2024, Alaska Airlines first-class passengers will be able to pre-order the special menu created by Jew, chef and owner of Michelin-starred restaurant Mister Jiu’s in San Francisco.
The exclusive menu includes some of Jew’s specialties, such as Chinese breakfast porridge known as congee, black cod with a side of silken tofu, and slow-braised duck served with savory sesame egg noodles.
Jew’s menu, inspired by his Cantonese heritage and San Francisco’s popular dining scene, will launch on August 28, 2024 and will run on a seasonal rotation basis for approximately one year.
“I am thrilled to partner with Alaska Airlines on their first class flight menu that connects my hometown of San Francisco to New York, a city I have always wanted to live in,” said Chef Brandon Jew. “Luxury starts with quality ingredients, which underscores our shared values. At Mister Jiu’s, we are constantly evolving and redefining Chinese American cuisine in the Bay Area while advocating for global recognition of Chinese cuisine – the partnership with Alaska Airlines takes Chinese cuisine to a new level from coast to coast.”
Alaska Airlines has previously partnered with other West Coast-based brands, including Salt & Straw, Ellenos, Beecher’s Handmade Cheese and Stumptown.
Chef Jew recently defended a Michelin star for the seventh year in a row for his restaurant in the heart of San Francisco’s Chinatown.
His training spans from Bologna, Italy to Shanghai, China and many restaurants in the San Francisco Bay Area.
“We are grateful to Chef Jew for his partnership on this exciting initiative and his ongoing commitment to enhancing our guests’ travel experience with superior hospitality and world-class cuisine,” said Todd Traynor-Corey, Managing Director of Guest Products at Alaska Airlines. “Our relationship with Chef Jew has been ongoing for several years, including working together to give back to the residents of San Francisco’s Chinatown. His commitment to quality, gastronomic craftsmanship and philanthropy aligns perfectly with our values.”
As part of the partnership, Alaska Airlines will donate $5,000 to Gum Moon Women’s Residence, a local nonprofit organization founded to address the unmet needs of women and children during geographic and social transitions.
Curated menu by Chef Brandon Jew
Route: SFO to JFK, JFK to SFO
Breakfast: Brown rice porridge with soy-marinated eggs and braised pork belly. Served with a turnip cake, pickled cauliflower, hoisin and a spicy chili sauce.
Route: SFO to JFK
Lunch/Dinner: Liberty Farms Braised Duck Leg, Sesame Egg Noodles and Gai Lan. Served with Judas Ears, Tofu Skin and Cucumber.
Route: JFK to SFO
Lunch/Dinner: Seared black cod with ginger spring onion sauce, silken tofu and mapo sauce, on a quinoa spelt mixture with fried shiitake mushrooms.
