Juju Baby Music releases hard-hitting track “Sau Gram (Main Naa Haari)” to celebrate Vinesh Phogat’s 30th birthday

As India’s wrestling icon Vinesh Phogat celebrates her 30th birthday on August 25, Juju Baby Music under the banner of Artium Originals has released an inspiring new track titled ‘Sau Gram (Main Naa Haari).’ Composed by acclaimed music producer Gourov Dasgupta and sung by Deedar Kaur, the song is more than just a tribute to Phogat’s incredible achievements; it is a powerful testament to the strength and resilience of women around the world.

Vinesh Phogat’s journey, especially her stellar performance at the 2024 Paris Olympics, has earned her immense admiration across the country. To celebrate her unwavering spirit and success, Juju Baby Music has composed a track that not only commemorates her victories but also addresses broader societal challenges faced by women. ‘Sau Gram (Main Naa Haari)’ touches on a topic that is often discussed but rarely expressed through music – the burden that women carry, both literally and metaphorically, as seen through Phogat’s own life and the struggles she has overcome.

The track ‘Sau Gram (Main Naa Haari)’ is more than just a song; it is an anthem for women who constantly face judgement and criticism. The metaphor of ‘100 grams’ symbolizes the societal pressures women face. But instead of allowing these burdens to crush them, women turn this weight into a source of strength – showing resilience, determination, confidence and courage. The powerful line ‘Sau Gram ab sab pe bhaari’ (This 100 grams will outweigh everything else) sums up the song’s brave and uplifting message.

The track’s raw emotion and timely message make it a significant release in today’s cultural landscape. By shedding light on the unspeakable struggles and silent battles women endure on a daily basis, “Sau Gram (Main Naa Haari)” aims to inspire listeners to think, speak and act. It’s not just a song – it’s a call to rethink the burdens women bear and celebrate their ability to turn those challenges into strengths.

Gourov Dasgupta, music composer/producer and director of Juju Baby Music, who composed and produced ‘Sau Gram (Main Naa Haari)’, explained the motivation behind the song: “We created ‘Sau Gram (Main Naa Haari)’ to not only celebrate Vinesh Phogat’s triumphs but also the everyday strength of women. We wanted to capture how women take control of their own stories and use their experiences to build power. This song is about carrying that burden in our own way and making it our strength.”

Vivek Raicha, Co-Founder and CEO, Artium Originals, added, “Our mission at Juju Baby Music is to transform the indie music scene by conveying meaningful messages. ‘Sau Gram (Main Naa Haari)’ is a testament to Vinesh Phogat’s incredible spirit and a celebration of the resilience of women worldwide. We hope this song inspires listeners, especially women in India, to overcome challenges and embrace their own strength.”

Founded by Vivek Raicha, Ashish Joshi and renowned composer Gourov Dasgupta, Juju Baby Music is on a mission to redefine the music industry by combining innovative technology with a passion to nurture new talent. The label aims to create impactful and transformative music that touches listeners on a deeper level.