In addition to investing in Eat Real to bring real, high-quality food to school cafeterias nationwide, Primal Kitchen is launching a new national brand campaign to change the way the world eats.
OXNARD, California., 21 August 2024 /PRNewswire/ — Original cuisine®, a brand loved for enhancing classic condiments with real ingredients, good fats and delicious flavor, today announced that it has entered into a two-year, 1 million USD Commitment to Eat Real, a 501(3)(c) nonprofit organization that nourishes the future of American children by putting real food on the table in school, at home, and in local and state politics. This announcement coincides with the release of Primal Kitchen’s latest brand campaign, “Made for Real Food,” which centers on the brand’s second television spot that shares Primal Kitchen’s definition of “real food” and explains how Primal Kitchen is the delicious perfect complement to any meal.
At the heart of Primal Kitchen’s ‘Made for Real Food’ campaign is the brand’s second ever television commercial, which conveys Primal Kitchen’s definition of ‘real food’ and explains why Primal Kitchen is the delicious addition to any meal.
Primal Kitchen’s “Made for Real Food” campaign
Primal Kitchen’s “Made for Real Food” campaign
Changing the world’s eating habits with the Eat Real partnership
Primal Kitchen strives to support founders Mark Sissons Mission to live to change the way the world eats and invests in Eat Real to celebrate that Primal Kitchen is not just made with real ingredients – it is made to make a real impact. With this new 1 million USD With Primal Kitchen’s investment, Eat Real will further expand its central school lunch certification program nationwide, bringing it a big step closer to its goal: 1 million School children in 15 states by 2025.
This new commitment is Eat Real’s first 1 million USD corporate donation and will positively impact millions of school meals over the next two years and beyond. Eat Real has been Primal Kitchen’s Giving Tuesday partner for two years, and in that time the brand has already donated annually to the nonprofit.
Co-founder of Primal Kitchen Morgan Zanotti shares, “We’re thrilled to be strengthening our partnership with Eat Real this year and expanding access to real, quality food for kids across America. Primal Kitchen is a brand that has always been committed to creating sauces, dressings, condiments and pantry items made with real, quality ingredients – so expanding our investment in a nonprofit dedicated to feeding the future of American children through real food was a no-brainer.”
CEO of EatReal Nora LaTorre said, “Primal Kitchen shares our commitment to a comprehensive philosophy around real ingredients for real food. They have already proven themselves to be a next-level corporate partner, not only supporting our certification program, but helping to raise awareness. Both of these mission-driven organizations are committed to changing the way the world eats, starting with our children. Together, we will feed the future. We can’t wait to see their new brand campaign that puts real food and Eat Real front and center when it launches this fall!
“Made for Real Food” is the focus
Primal Kitchen’s announcement with Eat Real comes alongside the brand’s new national brand campaign, which highlights its mission to change the way the world eats.
Marketing Director at Primal Kitchen Ana Goettsch shares, “It can be overwhelming and complicated to figure out what to eat. Primal Kitchen believes simplicity is key – just primal. That’s why the brand is getting back to basics and starting a movement to bring real food back to the table.”
The new campaign focuses on Primal Kitchen’s second TV commercial in its eight-year history, featuring its 15 seconds and 30 seconds Spotlights that highlight the definitions of Primal Kitchen’s multivitamins, veggies and protein bars. To keep it real, the ads – which are already airing on TV, CTV, YouTube, Meta, Pinterest, TikTok and more – were created by Primal Kitchen’s in-house creative team in production partnership with The Rec League and feature the company’s employees and their families, and even the co-founder Morgan Zanotti as voiceover.
To bring the campaign even more to life, Primal Kitchen has invested in paid social, partnerships, shopper marketing, out-of-home and other channels that will be rolled out over the course of a few months.
To join Eat Real, please visit EatReal.org. To learn more about the Made for Real Food campaign and Primal Kitchen products, please visit PrimalKitchen.com.
About Primal Kitchen
With the introduction of the PRIMAL KITCHEN® brand Mark Sisson is fulfilling its mission to change the way the world eats. PRIMAL KITCHEN offers uncompromisingly delicious condiments, sauces, cooking oils, salad dressings and pantry items made with the fats and quality ingredients we love and containing no gluten, grains, artificial sweeteners or soy. PRIMAL KITCHEN is the #1 brand of condiments, dressings and shelf stable mayonnaise in the Natural Channel. PRIMAL KITCHEN is also the maker of the #1 brand of condiments and sauces in the Natural Grocery Channel1As Mark would say: Eat as if your life depended on itbecause it is so. For more information, see primalkitchen.com.
About Eat Real
Eat Real Certified is a national nonprofit organization that nourishes the future of American children by putting real food on the table in school (access), at home (awareness), and in local and national policy (advocacy). Our award-winning K-12 certification program gives food service leaders the framework and support they need to make their school menus delicious, nutritious, and environmentally responsible. Together with our community of food system advocates, chefs, and parents, we spread the message about the power and urgency of serving real food at every meal. And we use our unique vantage point to push for system change and advocate for healthier policies and higher food standards at the local, state, and federal levels so every child can look forward to a healthy future. Learn more at eatreal.org.
1 SPINS, TPL, Total US Natural Expanded Channel, L52 end 28.1.24 *Naturally as defined by SPINS (NPI)
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