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Kelsey Plum doesn’t turn 30 until August 24, but Under Armour is already celebrating.
To honor the WNBA star, Under Armour has released a limited edition of its women’s court-ready basketball shoe, the Breakthru 5, in the aptly named “Plum” colorway.
The look, Under Armour explained, was inspired by both the fruit and her last name. The brand carried the theme through the shoe’s purple and orange hues, as well as the “dew” drops that adorn the upper. Together, Under Armour says, it gives the impression of “a fresh plum you might find at a farmer’s market.” It also features a Kelsey Plum fruit sticker “to give that authentic fruit feel.”
Under Armour developed the Breakthru 5 performance style with its breathable UA IntelliKnit upper that also features synthetic leather overlays for lightweight stability, as well as women’s-specific nylon shanks designed for support, springy UA Flow cushioning technology, and durable UA Flow outsoles.
The Under Armour Breakthru 5 “Plum” is now available for $135 via UA.com.
Under Armour confirmed that Plum will debut the sneakers on the court on August 21st against the Minnesota Lynx. Additionally, the brand stated that the Breakthru 5 “Plum” is just one of their exclusive player colorways that they will be releasing.
In addition to the new-look Breakthru 5, Under Armour has also released a limited-edition “Plum” colorway of its running-inspired Apparition silhouette, available through UA.com for $110.
“I am so proud to be a Plum. This collection is so cool and I’m excited for fans to finally get involved and represent Plum with their own pair of their own,” the two-time WNBA champion said in a statement.
About the author
Peter Verry is the senior news and features editor for sports and outdoors at Footwear News. He covers both fast-moving and ultra-competitive markets, conducting in-depth interviews with industry leaders and writing articles about sneakers and outdoor footwear. He’s a lifelong sneaker junkie (and shares his latest purchases via @peterverry on Instagram) and spends most of his free time on the trail. He holds an MA in Journalism from Hofstra University and can be reached at [email protected].
