Awarded for work on the SENIX X6 Cordless series
COLUMBUS, Ohio, August 21, 2024–(BUSINESS WIRE)–Green Industry Pros, the nationally recognized magazine for landscapers, has named full-service product development and innovation company Priority Designs,, Winner of the 2024 Editor’s Choice Award from Green Industry Pros for implementing a brand and design strategy for the SENIX X6 Cordless Series. This prestigious award highlights Priority Designs’ innovative contributions to the industry as well as the remarkable impact of the SENIX X6 Cordless Series.
The 2024 Green Industry Pros Editor’s Choice Awards represent the landscape industry’s best products that capture the interest of end users and landscape professionals. The honored products, which demonstrate innovation and value, were selected based on submitted nominations and audience participation during a 12-month period on GreenIndustryPros.com and narrowed down by the editorial and advisory board.
“We are excited to announce the winners of the 2024 Editor’s Choice Awards,” said Sarah Webb, editor at Green Industry Pros. “The green industry and the manufacturers that make it up are constantly innovating to keep pace with the demands of busy landscapers. This year’s Editor’s Choice selections include the best of the best that can meet those demands.”
Striking branding and design for first-class tools
In a world teeming with “pro tools,” few meet the standards of the pros. SENIX’s X6 Cordless range stands out as one that earns the trust and preference of the pros. With its robust 60-volt power, the new range offers more power for lawn mowers and trimmers, as well as premium blowers and chainsaws.
The X6 Series introduces a range of features designed to improve the user experience and push the boundaries of garden tool technology, including LED battery level indicators directly on the tool, an ECO mode for improved efficiency, replaceable batteries and quiet brushless motors.
SENIX worked with renowned product development and innovation company Priority Designs to implement the branding and design strategy for the X6 Series product line, bringing a unique feel and presentation to the market. The goal was to make the products stand out visually and attract consumer attention in a crowded market.
“Priority Designs values practical functionality and a consistent visual brand language (VBL), which guided us in developing the new SENIX X6 range,” said Chris Daniels, senior industrial designer at Priority Designs. “Building on our 30+ years of experience, we designed a product with a professional and rugged aesthetic that focuses on reliability, performance and attention to detail in features such as the user-focused 60V battery with its shock-absorbing outer shell, highly visible LED status bar and a soft pull handle. We are honoured to receive this recognition.”
Uncompromising quality, performance and cost savings for professionals and DIYers
The quality and performance meets or exceeds the specifications of professional tools on the market, but at a price that DIYers and professionals can enjoy without compromising their profit margins. The X6 Blower will be the market leader with 810 CFM, the highest power in its class.
The X6 Series offers users significant time and cost savings. As it is a battery-powered tool that does not rely on gasoline, there is no need to purchase or refill fuel, saving money and time while reducing maintenance costs and downtime for repairs.
“Working with Priority Designs on this project was an outstanding experience,” said Gustavo Alvarado, Marketing Director – North America at SENIX Tools. “Their expertise in product design was critical to developing a strategy that truly aligned with our vision. The collaborative process between the SENIX team and Priority Designs resulted in a design that not only reflects our core identity but also positions us competitively in the market. We are thrilled with the results and confident that this partnership has positioned us for continued success.”
For more information, see the July/August issue of Green Industry Pros and visit GreenIndustryPros.com.
About Priority Designs:
Priority Designs is a full-service product development and innovation company with a collective of over 85 specialists across all fields. The comprehensive range of services, which includes research, brand, design, UX+UI, engineering, prototyping and soft goods, provides customized solutions to meet client needs at every stage of the development process. Since its founding in 1991, Priority Designs has built its reputation by helping others build theirs, working with some of the most recognized names in a range of industries including commercial, electronics, hardware, home, medical, sports and others. More at prioritydesigns.com.
About SENIX:
At SENIX, we break barriers and exceed expectations by redefining garden equipment and power tools with groundbreaking innovation and unwavering passion. Whether you’re an arborist, landscaper, or DIYer, SENIX tools are designed for you. Our cutting-edge technology, best-in-class performance, and eco-friendly options allow you to tackle any task with ease. Discover more at senixtools.com.
About Green Industry Pros:
Green Industry Pros magazine is a leading resource that provides landscapers and equipment dealers with the latest products, trends, technologies and business strategies to help them grow, be productive and be profitable. For more information, visit greenindustrypros.com.
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Contacts
Sarah Ekenberg
Maakr for priority designs
[email protected]
