SOUTH LAKE TAHOE, Calif. – The City of South Lake Tahoe and the South Tahoe Parks Foundation have created an opportunity for individuals and businesses to sponsor and potentially name all or part of the Recreation & Aquatics Center currently under construction.
This was made possible by a mutual agreement between the city and the foundation approved by the South Lake Tahoe City Council on Tuesday, August 13.
The city and the foundation have provided a number of funding opportunities and naming rights that interested parties can apply for, from the entire center to display boards:
- Entire recreation center complex (quantity and duration by arrangement)
- Swimming pool (250,000 USD/5 years term)
- Gym ($250,000/5 year term)
- Dance/Gym Studio ($100,000/5 year term)
- Art Space ($100,000/5-year term)
- Fitness room ($100,000/5 year term)
- Event space ($100,000/5-year term)
- Pool Party Room ($50,000/5-year term)
- Public meeting room ($50,000/5 year term)
- Emergency generator ($50,000/5 years)
- Swimming pool obstacle course ($100,000 for a term equal to the life of the equipment)
- Pool movie screen ($50,000 for a term equal to the life of the equipment)
- Stage in the gym ($50,000/5 years)
- Pool climbing wall ($50,000 for a term equal to the life of the equipment)
- Fitness equipment ($50,000/5 years)
- Scoreboards ($25,000/5-year term)
The names of the selected applicants will appear on plaques. John Stark, director of parks and recreation, explained that the city will use the shortest possible name for businesses and the plaque will not include logos.
The final approval for the entire wording of the memorial plaques lies with the city.
The center is scheduled to open in early 2026. The naming rights are one of many ways the foundation, in partnership with the city, raises charitable donations to purchase furnishings and equipment and provide scholarships.
The city recently received $20,000 for batting cages in memory of MLB pitcher Tim Wakefield and his wife Stacy Wakefield as part of the American Century Championship.
The naming rights application will be available on the South Tahoe Parks Foundation website. along with other contribution options currently available.
Stark also announced to the City Council that city staff is exploring a paver program that would allow donations of approximately $300 to $500.
Council requested a future agenda item regarding the possible creation of naming rights and sponsorship opportunities for other city facilities and events, although Mayor Cody Bass noted that the current priority is to fully furnish and equip the new recreation center.
